20. Test for Hypotheses Customer Segment: Do you have an NFC enabled smart phone? Would you use this solution with your smart phone? Would you pay for this solution? Customer Relationship: Does the customer understand the product? Do they understand the product to install and run on their own? Channel: Are you comfortable buying this product online? Do you need a demo before you buy? Do you need a live customer sales rep? Value Proposition: Do you have an existing problem? Do you know you have a problem? Are you looking for a solution? Have you tried to solve the problem?
21. Test for Hypotheses Key Activities: Outsource vs in-house? Key Resources: Self vs seed? Amount? In-house vs outsource? Key Partners: Is it beneficial (cost/trade secret/control etc) to manufacture in-house vs mfg partner? Do we have existing IP? Cost Structure: Will customers buy without needing sales and mktg? Can we subsidize the hardware? Revenue Stream: Will customers be willing to pay for HW and SW? Just HW? Just SW?