11. Online
shopping
for
groceries
isn't
a
myth
in
India....it
happens!
and here are some interesting facts:
Free Download @ aaramshoppro.com
12. Groceries is all about “now”.
87% of the orders after 1200hrs.
80% for the same day delivery. (of 87%)
13. Men “buy” while women “shop”.
Women are only 37% of the buyers, but higher
value and larger number of products.
14. Older
'digital
immigrants'
also
shop
online...not
just
the
young
'digital
naCves'
22 yrs to 45 yrs constitute 85% of online
buyers of groceries.
15. Familiar
Brands
with
higher
loyalty/repeat
purchase
are
more
prone
to
online
shopping
Strongly
branded
categories
with
standardized
products-‐
where
see,
touch,
feel
is
not
important-‐
are
more
relevant
to
the
convenience
of
online
shopping
16. Appreciate your time.
Vijay Singh
vijay.singh@aaramshop.com
@vijaysingh
+919810063855
