3. What do you want to achieve through Online Business?
Sell direct to end customers (B2C) Sell online to business customers (B2B)
• Sell directly to your retail customers. • Develop and optimize your online
Need a tool for professional catalog and transactions with business customers.
order management and includes all key Implement all B2B processes and create
B2C processes. a professional customer and service
portal.
Use partners to market your products Integrate suppliers
• Sell products and services indirectly via • Create flexible and efficient supplier
partners, to manage sales via distribution networks. Integrate your suppliers into
partners, national affiliates, and your e-commerce environment. Your
subsidiaries, and to enable your partners suppliers can align their products with
to sell to their partners and retail or your online offerings and provide all the
business customers. information you need for your business.
4. Steps to Online Business
• Initial Phases
Analyze your ideas and find a suitable solution that meets your specific online business
needs
• Planning phase
Plan your e-commerce initiative in close consultation with experts — from the marketing
plan to designing the online store and selecting the appropriate partners
• Implementation phase
This involves setting up and testing the online platform and processes defined in the plan
• International roll-out
Post-launch, systematically expand your online business, which can be quickly and easily
extended to cover other regions, as required.
5. Components of E-Commerce Initiative
+ Shop Management
+ Online Marketing
+ Store Front Development and Product Presentation
+ Internationalization
+ Business Processes
+ Customer Service
+ Logistics and Fulfillment
7. +Shop Management
Shop Managers to plan, roll out, and operate your Internet sales channel, taking responsibility
for the success of your online store and the revenue it generates. They handle the
following areas:
1) Defining the product range
2) Optimizing pricing within the online store
3) Ensuring proper delivery
4) Designing the online store
5) Managing employees and partners
6) Advertising activities
7) Monitoring sales processes
8) Customer management
9) Financial management
10) Accounting and Statuatory Requirements
9. Online Marketing
One purpose: acquiring and retaining new customers quickly and cost-effectively.
Reach new markets and capture market share to increase value of your business, boost sales
and profits.
Use experience in sales-oriented online marketing, to devise strategies and activities that are
ready to be implemented as soon as the store goes live:
1.Search Engine Optimization (SEO)
2.Search Engine Marketing (SEM)
3.Social Media Marketing (SMM)
4.E-Mail Marketing
5.Affiliate Marketing
6.Data Feed Marketing (DFM)
7.Landing Page Optimization (LPO)
11. Store Front Development and Product Presentation
Here are just a few of the functionalities you must have:
1.Flexible product grouping and presentation
2.Product comparisons
3.Product bundling
4.Cross-selling
5.Up-selling
An attractive, user-friendly online store with the right mix of tools to encourage your
customers to keep shopping. User marketing functionality such as:
1.Campaigns
2.Promotions
3.Discounts
4.Coupons
Offer your customer a choice of payment methods to improve shopping experience:
1.Credit card
2.Payment on receipt of invoice
3.Advance payment
4.Cash on delivery
Quick, reliable, and secure handling of payments prevents lost sales and also contributes to a
positive experience.
13. +Internationalization
In order to sell products worldwide, online shops need to be tailored to the specific needs of
many different locales—domestic, regional, or international.
You need flexibility such as:
1. Multiple languages
2. Ability to handle multiple currencies
3. Localization options
15. +Business Processes
Provide all the necessary business services relating to your online sales channel:
1.Accounts receivable
2.Reminders
3.Collection of receivables / payments
4.Risk management
5.Warranties
6.Pre-booking Policy
17. +Customer Service
• A staffed service center can be provided for your customers, processing inquiries by
telephone, e-mail, SMS, and fax.
• Employees to be given access to all the necessary systems and proper training to ensure
the highest standard of customer care.
• In addition to processing orders and advising on products, the customer service center
can also handle inquiries related to:
1.Order delivery dates
2.Billing issues
3.Returns and exchanges
4.General product complaints
19. +Logistics and Fulfilment
• Have a good logistics and fulfillment team to directly oversee and manage:
1.Inventory
2.Incoming goods
3.Order picking and preparing orders for shipment
4.Returns processing
5.Annual inventory
6.Archiving records
7.Monthly statistics
21. For B2C Business
1.Choice of E-commerce Plaform: MartJack, Zepo, Magento
2.Catalog and product data management
3.Powerful search capabilities
4.Simplified and personalized ordering process
5.Automated order processing
6.Customer data management
7.System integration capability
8.Performance and growth
22. For B2B Business
1.B2B e-commerce Models
2.Personalized storefronts for business customers
3.Customer accounts
4.Orders
5.Authorization processes
6.Language
7.Search
8.Exchanging catalog data
9.Merchandising functions
10.E-Procurement
11.Integration
24. Myth #1: You Need to Have a Website
1.Deals sites (such as Snapdeal, Khojguru, Timesdeal etc.) allow businesses
without a website to offer site members discounted products or services, this
can provide an instant boost to sales and customer acquisition.
2.Use an existing marketplace like ebay which contains “Stores” which are
effectively a website within a website – and you can launch your own branded
store within minutes and probably for a fraction of the cost of creating your
standalone website.
25. Myth #2: Search Engines will automatically send you Free Traffic
1.For ‘natural search’ or Search Engine Optimisation (SEO), it takes a skillful
web designer to ensure that any website is optimised for search placement at
sites like Google and Bing.
2.For example, it’s suggested that you follow some basic guidelines such as:
1.utilise a website title and Meta tags in your code;
2.use headings;
3.use links within and to and from your website;
4.use structured paragraphs that are rich in keywords and
5.label all images and media clearly
3.Update content regularly
26. Myth #3: You Don’t Have to be Price Competitive
1. Internet is the world’s fastest and most effective price comparison engine.
2. You’re not only competing with other local businesses, but also with much larger
international businesses whose economies of scale often mean they can sell to your
customer at a much lower price than you can afford.
3. Being the cheapest isn’t key here, it’s providing best-in-class service and add-on benefits
so that the overall experience you offer is competitive. Give benefits such as:
1.free shipping
2.free returns
3.loyalty program
27. Myth #4: You Can Manage Logistics Easily
1.Invest seriously in your logistics solution.
2.The most successful websites utilise a standalone distribution centre for e-commerce,
meaning they do not pay expensive retail rent and staff overheads for the products they
sell online.
3. Managing the e-commerce component of your business as a separate profit and loss
centre can help ensure you optimise the return on your investment.
4.Having lower overheads may also afford you the ability to discount your online products
or services.
28. Myth #5: Buyers will Always Find your Website
1.Your website address (URL) should be synonymous with your business name. It
should be an exact replica of your business name.
2.It should also appear in every place your business name does: all stationery, on-
premises, emails, in all advertising, etc.
