Evolution of traditional to new media

1. The Evolution of Traditional
Media to New Media

2. OBJECTIVES
At the end of the lesson, the learners should
be able to:
○ Identify traditional media and new media
and their relationships;
○ Editorialize the roles and functions of
media in democratic society and;
○ Identify the latest theory on information
and media.

3. Pre-Historic Era
(200,000 BCE- 4,000 BCE)
1. Petroglyphs
 are illustrations created by abolishing part
of a rock surface by incising or carving, as
a form of rock art.
 From the Greek word “petro” meaning
stone and “glypho” meaning carve.
..EvolutionCfK-Petroglyph-
Banner_800x.jpg

4. Pre-Historic Era
(200,000 BCE- 4,000 BCE)
2. Cave Paintings (aka “parietal art”)
 are painted drawings on cave walls or
ceiling, mainly of prehistoric descent in
both Asia and Europe
 wild animals, such as bison, horses,
aurochs, and deer, and tracings of human
hands as well as abstract patterns.
 David Lewis-Williams states that the
paintings were made by Paleolithic
Shamans. ..EvolutionAltamira_Cave.jpg

5. Pre-Historic Era
(200,000 BCE- 4,000 BCE)
3. Dance
 Dancing before the God was fundamental in
temple rituals.
 Important part of the oral and performance
approaches of passing stories down from
generation to generation.
 Ecstatic trance state and Healing traditions
..Evolution040419-25-Ancient-History-
Prehistoric-India-Bhimbetka-Art-
Architecture.jpg

6. Pre-Historic Era
(200,000 BCE- 4,000 BCE)
4. Body Art
 Is a momentous part of social, spiritual and
personal expression.
 Body painting was temporary, painted in
the human skin and lasted for one day or at
most couple of weeks.
 Tattoo, piercing, nose-ears-mouth plugs,
Mehndi, henna and scarification are other
ritual-based art forms.
..Evolutionef753e7d623f5aeaf377d15210c6a622.jpg

7. Ancient Era
(3000 BCE- 100 BCE)
1. Writing
a. Cuneiform Script- is one of the earliest
schemes of writing, identified by its
wedge-shaped marks on clay tablets, built
by means id a blunt reed for stylus
..EvolutionCuneiform-2-599ef4d.jpg
..Evolution12f60527f393bd1564afe3d52f21
ec5e.jpg

8. Ancient Era
(3000 BCE- 100 BCE)
1. Writing
a. Egyptian Hieroglyphs- were an orderly
writing system used by the ancient
Egyptians that combined anagrammed
and alphabetic elements.
 Used cursive hieroglyphs for religious
articles on papyrus and wood
..Evolution4865695-egyptian-
hieroglyphics-on-papyrus.jpg

9. Ancient Era
(3000 BCE- 100 BCE)
2. Alphabet
a. Phoenician Alphabet- called by the
tradition the Pro-Canaanite alphabet
 Oldest confirmed Alphabet
 Contains 22 letters, all of which are
consonants.
 Acquired from Egyptians hieroglyphs and
became one of the most extensively used
writing system.
..Evolution1200px-Phoenician_alphabet_svg.png

10. Ancient Era
(3000 BCE- 100 BCE)
3. Drama
 Is the clear-cut mode of narrative, commonly
fictional, served in performance.
 Western drama comes from classical Greece
 Theatrical culture of the city-state of Athens
generated from three genres of drama: tragedy,
comedy, and satyr play.
 5th century BCE they were regulated in competitions
held as part of festivities celebrating the God
Dionysus

11. Ancient Era
(3000 BCE- 100 BCE)
4. Paper- grammatically derived from papyros, Ancient
Greek for Cyperus papyrus plant.
 Is a chunky, paper like matter produced from the core
of Cyperus papyrus plant which was used in ancient
Egypt and other Mediterrannean cultures for writing
ways before the paper making in China.

12. INDUSTRIAL ERA

13. Industrial Era (1440-1890)
1. Printing Press- is an apparatus for
administering pressure to an inked
surface recessing upon a print medium
(such as paper and cloth), thereby
transferring ink.
 Invented by Johannes Gutenberg around
1440 .
..Evolutionmaxresdefault.jpg

14. Industrial Era (1440-1890)
2. Dry Plates
 Invented by Richard Leach Maddox in
1871
 Also known as gelatin process improved
type of photographic plate
..Evolution1041_american_optical-dry_plate_equip_-5x5a-
with_case&holder-2000.jpg

15. Industrial Era (1440-1890)
3. Telegraphy- is the long-distance broadcast
of textual or symbolic messages.
 Technique used for encoding the message be known to both
sender and receiver.
 Electric Telegraph- invented by Samuel Morse in 1837. His
assistant Alfred Vail, developed the Morse code signaling
alphabet with Morse.
 January 11, 1838 the first telegram was sent by Morse.
“WHAT HATH GOD WROUGHT’
..Evolutiontelegraph.jpg

16. Industrial Era (1440-1890)
4. Telephone – is a telecommunications
device that allows many users to administer
a conversation when they are too far apart to
be heard.
 Invented by Alexander Graham Bell in
1876
 and Elisha Gray
..Evolutiontelephone.jpg

17. Industrial Era (1440-1890)
5. Phonograph- is a device designed for the
power-driven recording and reproduction of
sound.
 Invented in 1877 by Thomas Edison
 It was also called “Gramophone”
 The sound waveforms are recorded as
conforming physical deviations of a
spiral groove engraved into the surface
of spinning disc, called a “record”.
..Evolution29292460-isolation-old-phonograph-disc.jpg

18. Industrial Era (1440-1890)
6. Film- is a series of immobile images that,
when shown on a screen, generates the
illusion of moving images.
 Also called movie, motion picture,
theatrical film or photoplay.
 History of film started in the 1890s, when
motion picture camera were invented and
film production companies started to be
recognized.

19. INFORMATION AGE

20. Information Age
(1906-Present)
1. Radio- is the technology of using radio
waves to convey information such as
sound, by modulating some property of
electro-magnetic energy waves
transferred through space.
 Invented by Guglielmo Marconi in 1901
 First radio broadcast ever in the world’s
history was made by Reginald Fessenden€
on Christmas Eve 1906.

21. Information Age
(1906-Present)
2. Television- is a telecommunication
medium used for transmitting sound with
moving pictures in monochrome, or in color,
and in two or three dimensions.
 It is a mass medium, for entertainment,
education, news, and advertising.
 It became obtainable in basic
experimental forms in the late 1920s
 Invented by Philo Taylor Farnsworth

22. Information Age
(1906-Present)
3. Personal Computer- is a general-purpose
computer. It is an electronic machine that
accepts information ( Data ), processes it
according to specific instructions, and
provides the results as new information.

23. Information Age
(1906-Present)
4. Mobile Phone- is a portable which can
produce and receive calls over the radio
frequency carrier.
 In 1973, the first handheld mobile phone
was invented by John F. Mitchell and
Martin Cooper of Motorola.
 In 1983, the DynTAC 8000x was the first
commercially available handheld mobile
phone.
..Evolutionmotorola_dynatac.jpg

24. Information Age
(1906-Present)
5. Internet- is the worldwide system of
unified computer networks that use the
Internet Protocol suite (TCP/IP) that links
billions of devices across the planet.
 It uses are to access news reports, to plan
and book vacations and to pursue their
interest, also to chat, message and e-mail
in order to stay in touch with friends
globally.

25. Performance
Task
○ Draw on a short bond paper a
cartoon depicting your own
opinion about the future of media.
○ Explain the message of your
cartoon in not less than three
sentences.

26. ○ Ask the learners this question: Given the
available media that we have in the world
now, what do you think is the future of
media? Is there a technology that you have
seen in a science-fiction film or read in a
book that you want to become a reality in
the near future?

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30. “
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31. BIG CONCEPT
Bring the attention of your audience
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32. White
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Black
Is the color of coal,
ebony, and of outer
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absence of or complete
absorption of light.

33. IN TWO OR THREE
COLUMNS
Yellow
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
orange.
Blue
Is the colour of the
clear sky and the deep
sea. It is located
between violet and
green on the optical
spectrum.
Red
Is the color of blood,
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34. A PICTURE IS WORTH A
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A complex idea can be conveyed with just a single still
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35. WANT BIG
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36. USE CHARTS TO EXPLAIN
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Gray
White Black

37. AND TABLES TO COMPARE
DATA
A B C
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16

38. MAPS
our office

39. 89,526,124
Whoa! That’s a big number, aren’t you
proud?

40. 89,526,124$
That’s a lot of money
100%
Total success!
185,244 users
And a lot of users

41. OUR PROCESS IS EASY
first last
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42. LETS REVIEW SOME
CONCEPTS
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.

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