Xiulang marketing company v2.0

1. Expert of Internet Marketing
in China
XiuLang Tech Inc.
2018/1

2. Company
Intro
XL
2017
XiuLang Tech is a specialized Internet and content
marketing firm in China, and is the leader in the
Data-Driven Content Engagement Market.

3. Engagement can come from any number of content experiences, and
we can power them all. From data-driven content marketing, to
audience profiling, social aggregation, live Q&As, liveblogs, photo
galleries, standalone polling and more, we can handle your content
through its entire lifecycle.
Our platform powers audience engagement
Enable companies to plan, create and distribute
content experiences that drive business results

4. What’s driving marketers toward content
Advertising Industry
$500 Billion
Effective?
200M+ ad blocking users
Declining click-through rates
Buyer’s journey
has changed
Proliferation of
digital channels
70% of buyer's journey is complete
before reaching out to sales

5. Here’s the proof
of B2B marketers say
that they will create
more content in 2016.
(CMI)
32%
of B2C marketers’ total
marketing budget will
be allocated to content
marketing, vs. 25% last
year (CMI)
78%
of CMOs believe that
original content is the
future of marketing
(DemandMetric)
76%

6. Engaged Audience
Fragmented channels mobilize audience
to your digital properties
Prospects
turns a fragmented audience into
detailed prospects
Leads
Your marketing automation efforts
turn prospects into leads
Customers
Use sales automation to nurture
leads to customers
Defragmentation: How content can convert audiences
Content can move your audience to take action. Know as much as you can about
them when they do.

7. Xiulang
2017
Our marketing plan service and cloud-based
SaaS platform can help companies to
establish Internet marketing platform and
drive result quickly.
Our
Product

8. Cultivating and delivering great content is an always-on process
and Xiulang has tools to help you manage your content throughout its entire
lifecycle
Our Marketing system is built with following
Content Engagement Lifecycle

9. Create, Curate, Distribute, Interact • Create experiences using original and
curated content
• Upload and manage your own
multimedia content
• Live polling and profiles for real-time
feedback
• Schedule and amplify content events
• Audience Interaction through
Commenting & Discussions
• Distribute to social, intergrated with
Wechat and Weibo
• Front-end experiences: Stream,
pinboard, timeline or custom API
implementation

10. Plan, Measure, Optimize
• Built-in analytics
• Audience profiling
• Measure content by audience
engagement as well as traditional content
performance metrics
• Social shares, conversions, location,
device
• Filter content and audience metrics for
gathering insights into content performance

11. Content Initiatives: How to Accomplish Your Objectives

12. Brand Control & Digital Assets
• Drive more engagement to your owned digital assets
• Use social channels to drive audience back to your controlled content experience
• Automate social feeds to content experiences; elicit audience engagement
• Massive scalability
Content lives in an environment that can be as moderated or as automated as
you like

13. • Help client curate and publish
valuable content on Wechat/Weibo,
and web-site.
• Xiulang has partnered with more
then 800 largest new site and portal
in china. Our clients can push their
content to these sites.
We not only provide marketing plan and system, also can
execute it as out-sourcing partner
Our partners

14. Why Xiulang Tech?
The content-centric platform
brings together data, creativity and effectiveness,
empowering marketers to deliver predictive results.
Channel your
creativity
Make plan
with data
Deliver content
effectively

15. Client
Cases
Have helped clients in different industries
to improve their social media operation,
and achieve their marketing goals.
Study
2017

16. World Garden
Expo (China)
HBH News
Agency
Tangshan TV
Station
12 Girls Band
Microsoft
china
Media：Tangshan TV, HBH News；Entertainment：12 Girls Band, Tangshan Opera House; Education: 55
Private Council，Maryland University, Liberty University；Association: Circuit Board Association, Big Data
Association; Shared Office: Youfu, HeSpace, WujieSpace; IT：Microsoft; NGO：ChunMiao Fund
Client Cases:

17. YouFu
Space
Circuit Board
Association
WuJie
Space
55 Private
Council
University
Of
Maryland
More client cases please see our web site：www.51neirong.com
Enables every business to deliver predictable results
through content & technology

18. NRB
2017
Our team is formed by professionals from
Internet, IT and media industry. Have in-
depth knowledge and experience in China
social and Internet marketing.
Our
Team

19. For more company and product info, please see following:
http://www.51neirong.com
WebsiteWeChat
Email: contact@51neirong.com