Ian Beacraft

Greater Chicago Area, IL United States

Vice President, Digital Strategy at Epsilon

I’ve been a sales manager, entrepreneur, and strategist. The perspectives I’ve gained through my experience have shaped my approach toward marketing as both a science and an art. With a successful background in sales and marketing I understand how to balance the needs the brand and the consumer. As a former entrepreneur I am intimately familiar with the essential function marketing plays in the overall health of a business and focus on campaigns that impact the bottom line. Specialties: Mobile Marketing • Emerging Technology • Internet of Things • Social Media Strategy • Marketing Analytics • Prototyping • Direct Marketing • Team Leadership.