Importance of Stategy
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Introduction to Marketing Strategy Conference, Dubai March 2007. Reminding audience of the importance of Strategy and its place Marketing Planning. This presentation was created on a Mac and some of the formatting has disappeared in converting it for SlideShare. If you have a Mac and would like to receive a copy of the presentation in its original format, please Email me.
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Importance of Stategy
- 3. "If you know yourself, but not your enemy, for every battle won, you will suffer a loss." "If you know your enemy and yourself, you will win every battle."
- 4. Leadership Terrain of Battlefield Organization and Discipline Espionage
- 6. I believe that if the vision is clear then objectives can be achieved easily. Before evaluating the future, we have to take a quick look at the past, for it is the foundation of tomorrow. HH Sheikh Mohammed bin Rashid Al Maktoum
- 8. Objectives - Something worked toward or striven for. Tactics - A procedure or set of maneuvers engaged in to achieve an end, an aim, or a goal. Strategy - A plan of action intended to accomplish a specific goal.
Notas del editor
- Thomas Friedman notes an African proverb posted in an American auto parts factory in Beijing "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn't matter whether you are a lion or a gazelle. When the sun comes up, you better start running." Who is the lion and who is the gazelle? Friedman asks. "Ever since the Chinese joined World Trade Organization on Dec. 11, 2001] both they and the rest of the world have had to run faster and faster."