Ian Velasco

Makati Philippines

Marketing Manager

Retail

To many, an Ad guy working in Sales is like good turning into evil. Or vice versa. But to me, it's traveling the spectrum from end to end and going back to the primordial goal of advertising - to sell. But still with a brand-focused mindset that ensures that the brands I'm selling now will sell not only today but until the need for them ceases. This career evolution is part of a continuing proposal. That just telling the message doesn't build brands as it did in the past. Now, Experience and Engagement do - from digital to retail. I've advocated Digital at Globe Telecom until we've laid down its strong foundations for others to build on. Now I continue my work in pushing expe...