No I’m not talking about the feedback loops that you might hear over a bad PA system. I’m talking about building into your architecture the feedback gathering that will give you valuable insights into how your users are using your application, the perceived performance of your application, how the quality of your application is trending over time, how effective your development process is, and allow you to fix bugs before your users report problems. This knowledge will empower the team to make fact-based decisions based on data, rather than only being able to use the team’s intuition. This presentation will cover: the theory behind why feedback is important, the ways you can progressively build feedback into your architecture, and detail some real world examples.