My speech at the Digital Media Forum 2013 in Dubai. May 22-23

1. May
23,
2013
Ibrahim
Ahmed
Elbadawi
(
@iBadawi
)
eGovernment
and
Digital
Media
Consultant
Digital
Media
in
UAE’s
Public
Sector
Trends
of
Usage
and
Missing
OpportuniGes

2. Copyright © Ibrahim Elbadawi 2
Message
in
a
Tweet

3. Copyright © Ibrahim Elbadawi 3
Message
in
a
Tweet
Source: Albayan.ae

4. Copyright © Ibrahim Elbadawi 4
Current
Trends
Do you officially use social media to interact with
citizens about service design and deliver?
Yes
No
62%
38%
Source: TheGovernmentSummit.ae

5. Copyright © Ibrahim Elbadawi 5
Current
Trends
62%
Source: TheGovernmentSummit.ae
Do you support using social
media in the design and delivery
of public services?
EmiratisExpats
Yes, Strongly Agree
Yes, but I’ve
concerns
No, but I see
benefits
No, Strongly Disagree
No Opinion
55%
20%
8%
13%
3%
53%
17%
11%
16%
4%

6. Copyright © Ibrahim Elbadawi 6
Current
Trends
62%
Source: TheGovernmentSummit.ae
Expats
No, Strongly Disagree
No Opinion
55%
20%
8%
13%
3%
53%
17%
11%
16%
4%
How does your organization use social media?
Crowdsourcing
Sharing
Information
Answering
Inquiries
Interactionwith
TopManagers
Public
Consultation
Surveyingthe
Public
48%48%
31%
28%
24%
3%

7. Copyright © Ibrahim Elbadawi 7
Current
Trends

8. Copyright © Ibrahim Elbadawi 8
62%
Source: TheGovernmentSummit.ae
Expats
No, Strongly Disagree
No Opinion
55%
20%
8%
13%
3%
53%
17%
11%
16%
4%
How does your organization use social media?
Crowdsourcing
Sharing
Information
Answering
Inquiries
Interactionwith
TopManagers
Public
Consultation
Surveyingthe
Public
48%48%
31%
28%
24%
3%
Missing
OpportuniGes

9. Copyright © Ibrahim Elbadawi 9
Missing
OpportuniGes
Govt.
Core
Business
Media
&
PR
Social
Media

10. Copyright © Ibrahim Elbadawi 10
Source: TheGovernmentSummit.ae
Key
OpportuniGes
Key
Threats
ü Reducing Cost
ü Improving Quality
ü Offering Citizen-Oriented
Services
ü Sharing Inaccurate
Information
ü Reputation Issues
Missing
OpportuniGes

11. Copyright © Ibrahim Elbadawi 11
The
Way
Forward
Key
enablers
ü Leadership
support
ü High
ci8zen
readiness
ü Innova8on-­‐driven
public
sector
Key
steps
ü Social
media
as
a
philosophy
not
a
“tool”
ü Ac8onable
social
media
strategy
ü Business
and
cultural
changes

12. Copyright © Ibrahim Elbadawi 12
Ibrahim
Ahmed
Elbadawi
eGovernment
and
Digital
Media
Consultant
Contacts:
@iBadawi
Ibrahim.elbadawi@gmail.com
Thanks!