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Ileana Balcu<br />Dulcian, Inc.<br />ibalcu@dulcian.com<br />@yogileana<br />https://theunconditionalpatient.wordpress.com/<br />List of links, quotes for presentation: <br />We want you! Doctors 2.0 – A guide for improving physician-patient relationships through blogs and social media<br />DV-NJHIMSS Sep 22-23, 2011<br />Conquer fear, bring out your passion, tribes<br />Seth Godin http://sethgodin.typepad.com/  http://www.sethgodin.com/sg/<br />The Domino Project http://www.thedominoproject.com/<br />Book: David Meerman Scott – The New Rules of Marketing and PR – 2007<br />http://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812/ref=pd_sim_b5<br />Social media for healthcare<br />Book: Christina Thielst – Social Media in ealthcareHealthcare – ACHE 2010 http://www.amazon.com/Social-Media-Healthcare-Communicate-Collaborate/dp/1567933564/ref=sr_1_1?ie=UTF8&qid=1316562842&sr=8-1<br />Hive Strategies - http://www.hivestrategies.com/<br />Google applications<br />Email https://www.google.com/accounts/NewAccount<br />Reader – Blog feeds, news reader<br />Blogger – Blogging platform<br />Google Docs – sharing documents in the cloud<br />Google Calendar – sharing schedules<br />Google+ - newish social media tool<br />Create a blog<br />Blogger - http://www.blogger.com  - Blogger is easier to set up and use.<br />Wordpress- http://wordpress.com/#!/fresh/ - Wordpress gives better option to distribute the blog to other social media tools.<br />Microblogging<br />Twitter account: http://twitter.com/#<br />Learn about Twitter – follow @TweetSmarter<br />Healthcare tweeps: @ctsinclair, @amednews, @medicalaxioms<br />Tweetdeck - http://www.tweetdeck.com/ - can feed from Tweeter, Facebook, LinkedIn, searches, etc.<br />Social networks<br />Create a FaceBook Page <br />,[object Object],Create a LinkedIn professional profile<br />,[object Object],Social media policy <br />Boudreaux, Chris – Healthcare Social Media Policy Database<br />,[object Object],Reliable statistics<br />,[object Object]
(http://pewinternet.org/Reports/2011/HealthTopics.aspx, last accessed on Aug 30, 2011)
Fox, Susannah - The Social Life of Health Information – Pew Internet & American Life Project - May 12, 2011
(http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx, last accessed on Aug 30, 2011)
Ed Bennett’s list of hospitals usage of social media http://ebennett.org/hsnl/Others<br />E-Patient Dave DeBronkart - TED talk – Let Patients Help http://www.ted.com/talks/dave_debronkart_meet_e_patient_dave.html<br />Healthcare bloggers of note <br />The following is a list of quotes from healthcare bloggers. These are quite enlightening about the benefit that these bloggers got from writing their blogs, how they manage to do it and a few other ideas that need to be considered while blogging.<br />,[object Object]

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