3. ABOUT REEL
About the Product:
Reel is a mobile app that indexes your available movies from multiple sources
and allows you to search for and purchase them in one easy library. Reel
allows you to send the video to your computer/device, so it’s ready to watch. "
"
About the Project:
Reel is a new start-up based in the Bay Area. Reel is looking to create a
unified movie watching experience for the consumer across their multiple
libraries.
The team was given the constraint of focusing on the iphone and web as their
primary method of delivery. "
REEL
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6. DESIGN RESEARCH
Methods:"
"
•
•
•
close user interview"
walk-through"
calendar-viewing"
We conducted a close user-interview, focusing on their purchasing
experiences. We asked them to walk us through their day and looked
for moments where we felt an appropriate use of technology could
improve their experience. !
"
"
Findings:
While technologically savvy, the user valued privacy and control. !
One area in which the user did use online shopping was films.
However, the user was forced to search across his multiple resources
to discover if a particular movie was available to him. !
"
Opportunities Identified: "
We identified an inefficient fragmented experience. There was a need
for a way to unite multiple resources into one searchable index."
"
REEL
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7. DESIGN ITERATION
ITERATION 1
Method: We tested four users with a paper prototype in a participatory design session. We had
the users run through the prototypes with minimal intervention to identify areas of discomfort.
"
"
REEL
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8. DESIGN ITERATION
Method: "
The team created a prototype using POP that
simulated the flow of the app"
AWARENESS
Awareness of the product"
"
AM
S
REEL
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LE
P
SET UP AND FIRST RUN"
First time experience
- setting up an account
CORE PRODUCT EXPERIENCE"
Browsing genres"
Selecting movie"
"
9. DESIGN TAKE-AWAYS
beware “magic” steps
remember mobile
be obvious
it’s the minimal viable product
design solutions /= human solutions
REEL
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