1. dr. M. Claire Van de Velde
Director Valorization & Business Development IBBT

2. Overview
How come BD in IBBT context
R&D Project types:
ICON
Living Labs
Business Development – iVenture
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3. General: IBBT - mission
Forming highly competent human capital
Interdisciplinary demand-driven basic research
For ICT and broadband services
In collaboration with companies and authorities (local
and international)
Offering solutions for complex problems
Meeting the challenges from society in a better way
Research budget: 25 M
Critical mass: > 700 researchers in 6 research institutes
Proven business track record > 300 research partners
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5. Demand driven research
enabling
technologies new media
mobility &
logistics
e-health

6. Demand driven research
INTERDISCIPLINARY approach
technological clusters
• networks of the future
• advanced software technology
• multimedia & interfaces
non-technological clusters
• policy & market
• Usability
•Total +/- 90 projects, 300
partners, some examples
hereafter

7. Project types
Contract research
European projects
ICON
Living labs
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8. ICON
Projects for Interdisciplinary Cooperative Research
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9. ICON Characteristics
Project initiation bottom-up from:
Companies
Social/cultural sector
Users
Customers…
Various partners:
Large companies
Technology providers or services
SMEs
Multinationals
Non-profit organizations
Authorities
…
Demonstrator:
Not a pilot ready for commercialization, but a working proof-of-technology set-
up that shows the results in an illustrative way.
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10. Mutable
This project aims at creating
a new software architecture
for multi-touch interaction.
This involves creating new
building blocks that
developers, designers,
artists, end-users,... need for
creating new custom
applications that take
advantage of multi-touch
technology
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11. Basic content:
Cultural event calendar
CUPID What? Where? When?
Extensive content:
Video, review,
background info
Facilitating content:
Enriched content Weather, restaurant
info, transport, …
Cultural profiles
New Services

12. Living Labs
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13. setting up and coordinating ICT Living Labs

14. Position of a Living Lab
Open innovation ECO system
Technology Needs
R&D Living Lab Market
Feedback Product/Service
ISBO Pilot Projects Incubation
ICON i-Ventures
Flemish Living Lab on X
3rdParty 3rd Party
R&D Flemish Living Lab on Y Valorization
Instruments Instruments
Flemish Living Lab on Z
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15. Aspects of a Living Lab
Concept lab
concept design
concept
idea generation
development
post launch production
launch piloting
Evaluation lab
Living lab

16. Valorization & Business
Development
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17. Set of tools in the valorization funnel
R&D management
R&D-strategy and focus areas
GBO-consortium agreement
GBO becomes ICON
Contract research
Publication count
IP management
Raising consciousness: IPR workshop
Caveat: Open source IPR
Patent portfolio
Policy plan Intellectual Property
iCUBES
Business Development
Raising consciousness and training: iSteps iSTEP
iNCUBATION
Incubation projects
Entrepreneurial training: iBoot Camp iBOOT Business Development
IBBT Incubator: iCubes
Partner Companies
Pre-seed financing: iVenture
iVENTURE

18. Awareness
• iStep training
• iBootCamp
• IPR-workshops
• Special workshops (licensing, OS,
standardization, certification, …)
Opportunity identification
• GBO/ICON demonstrator workshops
• Idea generation iBootCamp
• Valorization workshops
• Living Labs
Business Development
• Coaching
• iBootCamp
• Incubation projects (PoC)
• Living Labs
• Pre-seed iVenture
• support iCubes
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19. IBBT valorization funnel
IPR knowledge
iCUBES
iSTEP
iNCUBATION
iBOOT
Business Development
Partner Companies
iVENTURE

20. iPR: how?
IP searches - landscaping - analysis Close cooperation
IP protection with patent attorney
IP licensing, IP agreements, Close cooperation with law
firm
TechTransfer
IP awareness - policy - procedures
IP management In-house
IP valorization

21. iPR: why?
Technological advance - improvement
Sales &
Conceptual change Marketing
Business asset Investment banking
Licensing
Additional income & Partnerships
Cross-licensing
Scientific reputation Mainly research area

22. iPR: what?
Cost Protection Enforceable Content
Patent high strong yes Idea
Copyright © low low yes Expression of
idea
Trade secret - - ~no Any
Trademark ® moderate moderate yes Name, logo
Design moderate moderate yes Drawing
i-Depot low low ~yes
ICT
2/9

23. iSTEP
Why?
Broaden the views in our R&D activities
Does this kind of ‘other’ activities fit with what you want to do professionally ?
Alternative carreer path: turn some R&D people into entrepreneurs ?
Anyhow, other professionals working in collaboration with R&D look at it in another way
What ?
Training modules and excercises, in Business Models, finances, etc, all material related
to ICT
Combine iSTEP with iPR-workshops
How?
Yearly course cycle, Enrollment via web application
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24. Incubation projects
Another type of project
Why ?
take some of the R&D results out of the typical ‘now the next R&D project logics’
and work with a potential business in mind.
What ?
project with funds for IPR-landscaping, protection, market research, business
modelling, …
Already interact with your clients, already get your 1st, 2nd,…lead client
How?
Stage gated process, decisions by an incubation board.
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25. Stage gate process of incubation projects
Technical Market Business
Step 1 Step 2 Step 3
Stage 1 Investigation Technical Market Venture
Analysis Assess Asses
Step 4 Step 5 Step 6
Stage 2 Feasibility Technical Market Economic
Feasibility Study Feasibility
Step 7 Step 8 Step 9
Stage 3 Development Engineering Market Business
Prototype Plan Plan

26. iBOOT camps
Why?
Focus on the people with a good business idea
Creating a business is TEAMWORK
What ?
Idea-scouting
Team formation
Selective
Teaching and coached Work on your own case
How?
Competitive, strong ‘cadence’, strong exposure
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27. Iboot : What is this New Innovation Process
External
Ideas Venture
Dating Entrepreneurial
Gate 1 Gate 2 Gate 3
Event iBoot Camp
Internal
To IBBT Venture
Innovation Board Launch
Venture
Building Business
People Opportunity Plan
Connecting
people and ideas
New
Project
Jan 2009 March 2009 June 2009

28. iBoot Dating Event: Connecting People and
Idea
Talented people everywhere but ... they are not
connected!
Engineering
Research & Finance Marketing Sales
Development

29. iCUBES
Why?
Business and R&D network
Proximity
What ?
Fully ICT equiped and serviced office environment
How?
Competitive, strong ‘cadence’, strong exposure
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30. iCubes:
for innovative starters and departments in ICT
Basic services
Office space
Parking place
Reception
Access control
Fotocopier
Telecom & internet
Meeting rooms
Demo-space
‘Flex-office for incubation projects and upcoming spin-offs
NV market conformable, together with POM (50%) and PMV
(25%)
Settlement IBBT - iCubes

32. iCUBES companies

33. IBBT valorization funnel
IPR knowledge
iCUBES
iSTEP
iNCUBATION
iBOOT
Business Development
Partner Companies
iVENTURE

34. iVenture
‘Small’ preseed IBBT investment fund (2,5 mio euro, ticket
max 300 K euro)
Such as BI3, Gemmafrs, Baekeland, but model
adopted specifically for ICT
Collaboration with GIMV, VINNOF
On the radar of private VC’s: QAT, Capital-E

35. Sources for projects
External
proposals with
clear synergy
with existing
projects
Spin out of
business
partner active in
research
projects
iBootcamp
projects
Spin off IBBT &
incubation
projects

36. Operational procedure
1) Innovation Letter: eligibility check
2) Innovation Committee (3 IBBT + 3
external experts): due diligence and term sheet
proposal
3) Innovation Board: composition innovation
committee + decision to invest
short decision
track: max. 18
weeks

37. Matrix use of IBBT toolbox of pitches
R&D iStep Incub.pr. iBootcamp iCubes iVenture
8seconds
Citylive
Geosparc
KPIware
Siruna
Streamovations
Tagger.fm
Tinkertouch
Userplus
Vodtec
Wishbone
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38. IBBT eco-system
IBBT research
IBBT Valorization
iVenture pre-seed toolbox
fund
Other VC’s Other innovators
Enterprise
networks
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39. ‘Aftercare’
Continued interaction
Innovative starters (exchange lessons learned)
Interaction with established big ICT integrators
Go for international Money (VC, market)
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40. Q&A
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