Tagging allows listeners to enhance their music experience by sending an SMS code to receive access codes for additional content. Over 4.6 million people in Flanders listen to the radio daily for 175-266 minutes. While most music content is free, 10% of concertgoers pay for exclusive content, spending more on live music than recorded. Tagger.fm aims to enhance the brand experience through interactive media that builds profiles from fan opinions across radio, TV, and print.

3. Tag via mobile internet

4. Tag mobile
1.Send SMS “tag stubru” to
4123Receive SMS and access
codeEnhance the music experience

6. ClipChannel
Overal

7. Radio
4.665.663 listen to the radio daily77,5% of
the populationlisten 175 - 266 minutes
*situation in Flanders 2008

8. Free content

9. Concerts
10 million visitors yearlyspend more on live
music than recorded10% pays for exclusive
content
*situation in 2008

10. Exclusive content

11. Open - Everywhere

12. Relation with fan
Media
action
Interactieve media actions Profiles
Radio - TV - Print Fan Opinions
DB
Before After
Enhance brand experience

14. Tagger.fm
Frederik de Wachter
Tagger.fm
blog: www.tagger.fm
email: frederik@tagger.fm
twitter: www.twitter.com/dzzain
demo: at stand spinningcorner