1. MADUF
Summary and conclusions
ir. André De Vleeschouwer
Program manager
http://www.ibbt.be
andre.devleeschouwer@ibbt.be

2. Convergence issues
 Legislation
 Regulation – Frequency assignment
 Federal versus communities
 Rights: author rights, responsibilities
 Broadcast = culture
 Telecom = economy, competition
 Networks: operators - technical
Convergence  Belgacom, Telenet
 VRT, VMMa, SBS, RTL, …
 Transmitter vs server, radio/tv vs computer
 Unicast/Multicast vs Broadcast
 Business-models
 Megafusions - Mergers
 Role patterns
 Advertising – Inverse business models

3. MAximizing DVB Usage in Flanders
 User: When, how long, how, what ?
 New prime time, several times a day, short duration
 Good quality picture and sound – Larger screen
 Around 10 € per month for the service
 Business studies – Prophecies
 Future challengeing, yet uncertain
 Strongly dependant on new services / content
 A few basic introduction scenarios possible
 Legislation still open (in Belgium – Europe)
 Technical: need for standards
 Still many techo-economical choices to be made
 Future: Scalable video coding – Dual antenne DVB-H

4. Analogue Switch-Off time tabel (website EBU)
Fast Track
Finland, Sweden
Netherlands 2007–2008
Germany
Middle Term
Belgium
Norway , Denmark
2009– 2012
Switzerland , Austria
Ireland
Last
Italy
UK
France 2012– 2015
Spain, Portugal
Greece

5. MAximizing DVB Usage in Flanders ?
 Analogue switch-off: 3 November 2008 in Flanders
 What comes next ?
 Digital switch-on gives rise to DIGITAL DIVIDEND
 MANY MORE INTERACTIVE BROADCAST SERVICES
 Entertainment, Communities, Local services
 Mobility, Traffic, Emergency, Social needs, …
 Harmonised view on use of DVB / UHF – Decisions
 Need for more studies and experiments: IBBT
 Ghent is excellent location:
 Medium size city, more than 200k potential users
 Harbour, tourists, students, culture, transport, …