1. THE INSTITUTE OF BUSINESS DEVELOPMENT
GRADUATE PROFESSIONAL CONVERSION PROGRAMME
COURSE OUTLINE
BUSINESS DEVELOPMENT PRACTICE
1. PART ONE: DRIVERS OF BUSINESS DEVELOPMENT PRACTICE
A. Entrepreneurial
B. Leadership
C. Risk-Taking
D. Decision Making
E. Business Planning
F. Time and Goal Setting
2. PART TWO: FINANCIAL PLANNING AND CONTROL
A. Financial Action Plans
B. Developing Value Attitudes Towards Recourses
C. Measuring and Controlling Financial Strategies and Results
D. Tools for Control and Decision Information System
3. PART THREE: RESOURCES UTILITY
A. Commanding Scarce Resources
B. Identifying Market Opportunities
C. Designing Winning Market Offering
D. Using Outside Resources
E. Dealing with the Authorities
PART ONE