1. i-Believe Business Channel
Now includes the ‘Ideas People’
network of business and tech sites

2. The Ideas People Network
"Ours is the age of innovation. Ideas are the currency of the modern
economy. Entire new industries and many existing ones have
turned from creating products to producing ideas.“
The science, business, academic and financial leaders of this modern
economy are readers of The Economist and a network of 100
other sites with a similar DNA. These include....

3. Ideas People Network includes...

4. A Flavour of these sites...
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CFO.com : offers daily stories geared specifically for finance executives
FastCompany.com: is the world's leading progressive business mediabrand. Provides advice,
tools and services for small business leaders
Fora.TV: Web's largest collection of unmediated video drawn from live events, lectures on
politics, science, technology and environment
International Business times (ibtimes.com): Largest provider of international business news
online
Kiplinger.com: Trusted finance advice, business forecasting, investing advice, and financial
management tools
ScienceDaily.com: topical science magazine for science industry execs
Springwise.com: One of the world's leading sources for new business ideas and innovation
Strategy-Business.com: Business strategy news articles for CEOs, corporate executives and
decision makers who influence international business management
Venture-Beat.com: Innovation and Technology news, focused on innovative companies and
the forward thinking executives behind them

5. Ideas Peoples : User Numbers
174,000 users in Ireland

6. Ideas People Channel reaches more
senior managers
IDEAS PEOPLE CHANNEL REACHES NEARLY 15% OF SENIOR MANAGERS ONLINE
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Source: ComScore August 2013

7. •IT DECISION MAKERS
Ideas People Channel reaches more
IT decision makers
IDEAS PEOPLE CHANNEL REACHES 15% OF IT DECISION MAKERS ONLINE
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Source: ComScore August 2013

8. •AFFLUENT USERS
Ideas People Channel reaches more
affluent users
IDEAS PEOPLE CHANNEL REACHES NEARLY 20% OF AFFLUENT ONLINE USERS
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Source: ComScore August 2013

9. Ideas People : More than just
Business & Finance
2012 Nielsen Research tells us Ideas People...
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Are high net worth versus the average
Drive executive cars
Own the latest personal technology devices
Enjoy the finer things in life
Travel a lot for business and pleasure

10. Ideas People Network : Rates
= Euro Equivalent of £13 cpm

11. Ideas People Network can be
bought alongside...
• Minimum order and pricing remains unchanged across Ideas People Network
• However bloomberg/businessweek prices/min order values are as follows:
• €20 cpm
• €1,500 min booking value