Social Media Training for Furness College Session 2

Social Media
Marketing
Steve Tonkin

www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

Session 2 Linkedin Aims
-Understanding / Sorting out your proﬁle
-Finding connections
-Getting recommended
-Joining groups
-Advertising
-Building a company page
-Connecting with other systems


Aims Youtube
-Signing up
-Making a channel
-Designing the channel
-Sorting out your proﬁle
-SEO Tactics


Aims Foursquare / Gowalla
-Signing up
-check ins
-Claiming a check in
-Setting up offers and rewards


Saving time.....
-Google analytics
-Hootsuite / Ping: editing networks from one place
-Any questions?

-AT ANY POINT STOP ME!
-ASK QUESTIONS


Linkedin
https://www.linkedin.com
The professional network
5.99 million users in UK and 100 million worldwide
B to B system
Swap ideas via groups
Check out companies via pages
Follow clients and competitors!


Linkedin - accounts
http://www.linkedin.com/subscriptionv2?
displayProducts=&trk=acct_sub_2

Basic - free
You can only connect with people you know

Business - from $19.95 +
Allows you much more networking and expanded
proﬁles
Allows you to approach people you do not know


Linkedin - Joining
Proﬁle - Completion
Add all your details and use a picture of yourself
Add your positions through the years and education
Credibility is the big thing!
Get recommendations
Join groups


Linkedin - Using
Connections
Find and create connections:
Via your email accounts or just add emails
Companies in your proﬁle
School / Uni proﬁle
People you may know


Linkedin - Using
Recommendations
Recommend people you have worked with and ASK
to be recommended yourself.
Great source of testimonials for your own site.


Linkedin - Using
Groups
You can ﬁnd experts in ANY ﬁeld of business.
It’s a social interactive network.
Not all groups are the same.....
How many members?
How busy is it?
Are your competitors in the group?
You can create your own!


Linkedin - Using
Groups
Find up to 3 groups you think would:
1. Help my business with knowledge sharing
2. Help bring business to my company
3. Help me ﬁnd people who could enhance my
business

http://www.linkedin.com/groupsDirectory


Linkedin - Using
Jobs
Find a new job
Post a job
Lots of recruitment companies use linked in!

A great place to look for jobs - beware of above!


Linkedin - Using
Company pages - competitors or prospects
See the staff
Target departments you are after
Follow the company
Just like following individuals
Keep up to date


Linkedin - Using
Company pages - yours
Raise the proﬁle of your company
You can list products and services with web links
and video
Ask for endorsements on the company and the
products
Creates multiple links to your website


Linkedin - Using
Company pages - Creating a page
http://www.linkedin.com/companies
Click Add a Company
Add logos 1 100x60 and 1 50x50
Add your website
Add Specialties
Add location(s)


Linkedin - Using
Company pages - Creating Products/ Services
In your company click “Products & Services”
Add a Product or Service
Fill in all the forms Especially direct pages on your
website
Remember this is business people looking at your
proﬁle.
If adding Video - It is the URL link of the page NOT
the embed code!


Linkedin - Using
Company pages - Creating Products/ Services
Create over views with up to 3 links to your website
Custom content!
Aim your products at the demographics!
In products click create new audience, choose
demographics
Then you can modify your pages and products to the
demographic


Linkedin - Using
Answers
Depending on your browser go to More and then
Answers
Just ask a question!
Beware! Marketers are using the system.
The more you answer the higher your proﬁle.
Today to be number one “expert” 480!


Linkedin - Using
Advertising
Similar to Facebook
You can use the demographics of the system to
choose who sees your ads. Write with calls to action
Costs
$5 set-up
Min daily budget of $10
Min click of $2
REVIEW REVIEW REVIEW


Linkedin - Using
Search system
People - Your network first then all
Updates - Only your network
Jobs - Your network first then all
Companies - Your network first then all
Answers - Your network first then all
Inbox - Just you!
Groups - Your network first then all


You Tube
2nd most searched engine
Comscore 2009! 123 million views a day
It is a social network
People comment everyday


You Tube
No just animals/humans doing daft things!
Presentations on line
Slides and if your presenting
Short videos to inform your clients
Interview clients and get testimonials
Interview peers and get testimonials
Podcasts - Create a following become an expert


You Tube -
Know your audience /Goals
http://www.google.com/videotargeting/ifa/buildQuery?hl=en

Consider your marketplace
Video quality -
Picture and Sound
How often you plan to upload
Watch the comments!


You Tube - set up

http://www.youtube.com
Simply sign up and verify your email address.
Go to You Tube click Create account
It will create a Google account for you.
You Have to use a working email.
If you have a Google account just add YouTube to
it
Just click upload!

You Tube - Content

Creating Content.
KNOW WHY YOU WANT TO UPLOAD.
Who is the market
Are there any examples already there
Quality
Is it for your website or Youtube


You Tube - Content

Professional videographers
Camcorders
Digital cameras
Mobile phones
Editing: imovie, Adobe Creative suite. . . . . . .
http://www.youtube.com/t/creators_corner
http://www.youtube.com/create


You Tube - Content

http://www.youtube.com/create
One True Media
GoAnimate
Xtranormal Movie Maker
Stupeﬂix Video Maker
The YouTube video editor
All free and can make movies on-line you’ll need
to sign up

You Tube - Content

To edit simply click edit
Title, description and tags - how we ﬁnd the
movie
Audio swap - royalty free
Annotations - Speech bubble, note, Spotlight
Captions - Subtitles
Settings - Control who and how people see you
movie


You Tube - Your Proﬁle

Branding
Description
Website
Personal info - None is needed but make in name
of company
But is used by Youtubers to ﬁnd good content


You Tube - Your Channel

Branding Company
Title,
Type - Youtuber, Director, Musician, Comedian,
Guru, Reporter
Channel tags
Themes and colours create a new theme and
experiment.
Choose which modules to show and move them
around with arrows

You Tube - Sharing content

It is a network!
Post on others movies.
ALWAYS end with a url or call to action even if it’s
a caption!
Connect with facebook twitter etc
You do have control Account settings


You Tube - Content on your
site
Click the Share button
Choose the link if you want it on facebook etc.
Choose embed for you website
- Standard is now iframe
- Might have to choose Use old embed code if
you have a CMS Site
- You have control of the look and feel


Foursquare
Users Share locations via phone
Integrates with twitter and facebook
7 million users worldwide
By checking users can:
Become mayors of locations
Win badges for different types of location checkin
Get discounts and offers


Foursquare - Set up
First download app to phone and sign up
Go to the location you wish to add
Use the search to ﬁnd location.
If it’s not there click “Add this place”
“Check - in”
Find friends by location or your phone book


Foursquare - Set up location
log into https://foursquare.com/
Use search to ﬁnd venue
Under the Mayor box click
“Do you manage this venue? Claim here.”
The steps for the UK are easy. Follow steps and
foursquare will send a post card with an
authorisation code.
Get stickers!


Foursquare - Set up location


Foursquare - Set up offers
Attract new customers

Swarm Special
Like, "If 30 people check in at once, get 25 cent wings"

Friends Special
Like, "Check in with 3 friends and get a free dessert"

Flash Special
Like, "The ﬁrst 10 people that check in after 8pm get 25% off their order"

Newbie Special
Like, "Get a free cupcake on your ﬁrst check-in"

Check-in Special
Like, "Get a free appetizer when you check in"


Reward existing customers

Loyalty Special

Like, "Get a free cookie every 3rd check-in"

Mayor Special

Like, "Mayor gets 20% off their entire bill"


Other bits...
Systems that post to different platforms
http://hootsuite.com/ (my favorite)
http://ping.fm/ (pretty good)
There are more.....


Google
www.google.com/analytics/
If you do not have stats on your site. How do you
know if your being successful?
Free amazing amount of info.
Link tracking
http://www.google.com/support/analytics/bin/
answer.py?answer=55578
This is a link building tool so you can track links in
analytics


Social Media Training for Furness College Session 2

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