Many organizations hold on to the same myths and expectations about the digital experience. It's time to dispel those myths.

1. Busting Myths Around
‘The Digital Experience’
IBM Digital Experience

2. What and who defines a
digital experience
in this era of digital disruption?

3. Empowered consumers are
putting pressure on the enterprise
and its entire value chain.
»» Need compelling user
experiences for customers,
suppliers and employees.
»» Need for contextual interactions
that are personalized and
informed by predictive analytics.
»» Need for flexibility, security
and omni-channel availability—
anytime, across all devices.

4. So, how do we define
digital experience?
A personalized, adaptive
online experience that
allows employees,
customers and citizens a
single point of contextual
and secure engagement
with content, people and
applications…
… Anywhere, Anytime,
Any Device!

5. The landscape is changing:
Explosion of mobile, social,
cloud and content
Apps mentality strengthened
by mobile trends
New personalization
technology fueled by
powerful analytics
Emergence of cognitive
capabilities that provide a
deeper understanding of
customers in real-time

6. Yet, many organizations still hold on
to the same myths and expectations
about the digital experience.
It’s time to dispel those myths…

7. A new digital site needs to be
a drawn out on-prem effort.
MYTH #1

8. It’s time to move to the cloud.
IDC wrote a report highlighting the value of bringing your digital
experience to the cloud and potential benefits including cost
savings, increased productivity and increased speed to market.
A new digital site needs to be
a drawn out on-prem effort.
Read: IDC’s ROI Study
MYTH #1

9. MYTH #2 A shopping cart is all I need.

10. Read: Performance Bicycle’s Story
MYTH #2 A shopping cart is all I need.
Get personal.
A number of companies used to think the same thing.
Performance Bicycle was one of them, until they integrated
CONTENT with COMMERCE for more persuasive shopping
experiences with contextual content and personalized interactions.
They realized increased traffic and sales while establishing a loyal
community.

11. MYTH #3
I need IT to update my
web content.

12. Watch: How to Make a Website in 2 Minutes
MYTH #3
I need IT to update my
web content.
Put the power in the hands of your
line of business users.
With IBM Digital Experience, anyone can create engaging,
personalized digital experiences faster with content and rich media
authoring tools.

13. IBM Digital Experience
Solutions deliver:
»» Line of business friendly
utility to create rich contextual
based content sites in minutes
verses days
»» Easy integration with
any back-end system,
allowing you to leverage
your existing investment
»» Omni-channel, flexible and
highly secured delivery option

14. Ready to evaluate digital portal solutions?
Download Gartner’s Magic Quadrant
for Horizontal Portals.
IBM Digital Experience
www.ibm.com/digitalexperience
Download Now