1. Audiences and Institutions Section B
The move to Digitalisation has been
‘digital’ music has a massive benefit to
ruined the music the music industry
industry

2. Introduction to
Section B
Lesson Aims:
Understand the requirements for Section B
G322
Consider your own role as Music Industry
Audiences

3. Key Media Concepts G322
When?
9th January 2012
How Long?
2 Hours- 45 minutes each question
Worth How Much?
100 Marks- 50% of your A-Level

4. Key Media Concepts G322
Audiences Institutions

5. The British Music Industry
Key Questions
The impact on file sharing
How have new and web 2.0 has had on
technologies changed the music industry and
the way music is The way that major and
audiences
produced, distributed independent record
and consumed by labels operate in
audiences? targeting audiences.

6. How will I be assessed?
Knowledge and Analysis 20
Examples and Evidence 20
Terminology 10

7. Task: Working with a partner you will need to brand and market an
unsigned music artist.
-1)Create a name and image for the band/artist-
-How will they be represented? Clothing/hair make up/style? Genre?
-Sketch a mock up for their CD cover or website
2. Who is the primary and secondary audience for this artist.
Age, gender, ethnicity, hobbies and interests, media consumption
3. Which record label would you sign them to and why?
4. What is your marketing campaign:

8. You select one of the artists and tracks from the unsigned act
website. You then need to act as an A&R executive and create a
marketing package for this artist.
1. Create an image for the band/artist- How will they be
represented? Clothing/hair make up/style?
2. Who is the primary and secondary audience for this artist.
Age, gender, ethnicity, hobbies and interests, media consumption
3. Which record label would you sign them to and why?
4) How would you advertise (videos/posters/magazines/TV/web),
publicise (interviews/gigs and concerts etc) and promote
(merchandise, giveaways, sponsorship)
them to appeal to the audience that you identified earlier?

9. Collating Contemporary Evidence
Contemporary issue in the music industry: Date/Article/Source
Summarise key points of the article: