1. By the end of the lesson you will of learnt:
ALL- C
The way the Global music industry is structured.
How and why the major record labels are
dominant
MOST- B
How Sony is a conglomerate and how cross media
promotion helps the Sony to distribute and
market their products to audiences
SOME- A
How the digitalisation of the music industry has
threatened Sonys dominance and the shift of
power to audiences and independent labels
Give at least 2 examples of how digitalisation
has effected the following stages?

2. How has DIGITAL music effected the following
stages?
Production
Use of facebook and twitter to profile
audiences and directly market to them
Marketing and Promotion
Distribution
Consumption
Shift from owning music to streaming

3. The Global Music Industry
Major Labels
Independent Labels
? ? ?
Subsidiary Labels
?
?
?
?
?
?

4. The Global Music Industry
Major Labels
Independent Labels
Subsidiary Labels

5. In March 2012 Sony were reported to
make up 30% of the music shares
Questions:
How does the digitalisation of the music effect the industry being an
oligopoly?
How can it break this power?
Can it also make it stronger?

6. All the major labels except EMI ( they are no longer!) are also
known conglomerates
What does this mean?
Conglomerates= a media company that
has a wide portfolio of interests eg. film,
music, TV, hardware.

7. Sony will be our case study record label that you
must make detailed reference to in the exam
Sony are a global conglomerate that have many
subsidiary labels and also the Sony parent company
own a wide range of other media/hardware
20mins: Research Challenge
Quickest pair wins a prize!!!!!
1) What are the subsidiary labels that Sony Music own?
2) What genre of music does this label cover?
3) Select 10 key artists that are signed to Sony?
4) Who are the target audience for Sonys music products?
5) What other media interests do Sony have?
6) What hardware/devices relevant to music do Sony own?
7) What is Syco and how are they relevant to Sony?

9. Being a Conglomerate mean that Sony have the
benefit and power across different stages
Here they can use cross media
promotion or horizontal integration
when marketing Production
Using one of their
companies/products to also promote Marketing and Promotion
another
Eg. Leona Lewis song ‘Hands’ being
used in Final Fantasy Game Distribution
Consumption

10. Sony will be our case study record label that you
must make detailed reference to in the exam
Production
Marketing and Promotion
They can distribute their music through
synergy with other companies such as
Itunes etc but also through their own
Distribution
apps and through myplay and the Sony
Entertainment network and Sony Mobile
Phones such as the Mix Walkman Consumption

11. Sony will be our case study record label that you
must make detailed reference to in the exam
Production
Marketing and Promotion
Distribution
Can also directly link into
audience consumption as they
are the only major label to own
Consumption
their own hardware

12. Task: Using the key information from todays lesson attempt the
following exam question:
Media Production is dominated by global institutions, which sell
their products to national audiences-To what extent do you
agree with this statement?
P Sony are a major record label that
have a wide variety of products that
Try and use the terms: appeal to a mass audience.
Majors For example pop legends such as
E
Conglomerate Beyonce and Micheal Jackson that
Cross media promotion have wide global appeal. They also
Mass audience own smaller subsidiary labels such
as Sony Latin that have more niche
Oligopoly
appeal.
E
This means that a major
conglomerate like Sony can
Level 3: Write three full PEEs using evidence in dominate the market as they provide
support of the statement something for all audiences.
Level 4: Write three full PEEs using evidence at
least one must disagree with the statement

13. Homework:
Research an independent Record Label and use them as evidence in your full
answer to this exam question.
Media Production is dominated by global institutions, which sell their
products to national audiences-To what extent do you agree with this
statement?
You will need to research and find out the following about your label to use in this
answer and in the exam:
•Name of label, genres and where are they based?
•How do they distribute?
•Target Audience for the label?
•Band and artists signed by them?
•Marketing Strategies-how does this
•label promote their artists?
•How do they cross promote and/or use
•Synergy with other companies?
•How has new technology impacted them?
•Piracy etc