1. Make renewable energy installations visible!
Repowermap project shows real HP examples
Thomas Nowak | Secretary Genaral | EHPA
100% Renewables in Scotland by 2030 - An Energy Visioning
Backcasting
12.03.2014 | Edinburg, Scotland

2. 2 The repowermap project | Thomas Nowak | 12.3.2014
Heat pumps in Europe and the UK
755 044units sold in 2012
4,57miounits sold from 2005 to 2011
17 869of which in the United Kingdom
Source: repowermap.org

3. 3 The repowermap project | Thomas Nowak | 12.3.2014
People – a major factors in consumer purchasing decisons
• Product, Price, Promotion,
Physical distribution, People
• Cultural, social and personal factors
are always considered to be the major
forces influencing consumers’
buying behaviour (Kotler and Keller,
2006)
• Convinced people (policy makers,
industry experts, installers, friends … ,
neighbours) can change the way
Europe heats/cools/produces hot water

4. 4 The repowermap project | Thomas Nowak | 12.3.2014
If it becomes more visible, that
other people have bought a heat
pump already, more people
might make that purchasing
decision!
1out of 4,57 mio

5. 5 The repowermap project | Thomas Nowak | 12.3.2014
More typical installations – more single family houses
The “heat pump village” Treppendorf
• Treppendorf, upper Frankonia,
Germany
• One street:
eight houses, eight heat
pumps
• „Owner-to-owner marketing“
• Today owners trust their heat
pump heating systems & are
convinced by its performance
Source:Alpha-InnoTec,Germany

6. 6 The repowermap project | Thomas Nowak | 12.3.2014
• If more policy makers
understand
what heat pumps can do,
how much energy they save,
how abundant that
technology is,
they will give HP more
support.
another
1out of 4,57 mio

7. 7 The repowermap project | Thomas Nowak | 12.3.2014
REPOWERMAP (IEE/11/098)
• A European map
for promoting renewable energies and
energy efficiency
• Duration: April 2012 – September 2014
• Overall objective
« To promote renewable energies and energy
efficiency by raising awareness and facilitating
information exchange with an interactive online map
showing concrete examples, developed jointly by a large
network of organizations »

8. 8 The repowermap project | Thomas Nowak | 12.3.2014
REPOWERMAP IEE/11/098
Objectives /1
• Creation of interactive online
map showing concrete examples
(1000 clicks/day)
• Target: 40 000 examples from
10 European countries
• Provide advantage for
contributors
• Promotion of site visits, and
“Open Days” target: 300 open day
events, 4 000 other events/year
• Motivate people by example to
take action: invest in renewable
energies/energy efficiency,
become more outspoken

9. 9 The repowermap project | Thomas Nowak | 12.3.2014
REPOWERMAP IEE/11/098
Objectives /2
• Bring together a large network of
organizations, local and regional
authorities, and other energy
actors
• synergies in awareness raising
and know-how transfer within
and beyond the project
network

10. 10 The repowermap project | Thomas Nowak | 12.3.2014
Who can participate?
• Organizations
 Filters to show only specific information
 Integrate personal map into the website
• Companies
 Show activities of company (name and website
visible), show only “their” installations
 Integrate map on website
• Local authorities
 Presenting itself as a “green, renewable” region/city
 Integrate map as proof
 Tool to mobilize citizens for dialogue on RES

11. 11 The repowermap project | Thomas Nowak | 12.3.2014
How to participate?
• Entry data viahttp://www.ehpa.org/ehpa-
activities/projects/repowermap/repowermap-new-registration/
• Enter address of the installation, event
• Fine-tune marker position, add additional details
• Send data to server, confirm correctness (using a unique and
confidential confirmation code)
• Done!
• Ask for HTML code to integrate in website from repowermap
project!

12. 12 The repowermap project | Thomas Nowak | 12.3.2014
Status Scotland today: only a few heat pumps?

13. 13 The repowermap project | Thomas Nowak | 12.3.2014
Heat Pump City of the Year 2013
• EHPA organises for the 3rd time this competition, whereby
– a city or region has to send us a project
– in which heat pumps take central role
– and explain why it is a best-practice example.
• Application deadline: 15 March 2013
– Application form on the website
– heatpumpcity@ehpa.org
• A jury of experts will judge the application
• Notification of the winner: 15 April 2013
• Award ceremony: 14 May 2013
– Publicity through press, publications and events