For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
4. What are your event’s
top challenges?
• Top 5 challenges in 2018
• Reaching new attendees (90%)
• Securing sponsors (90%)
• Securing speakers (89%)
• Reaching past attendees (89%)
• Increased competition (88%)
6. “…digital is no longer just a tool in the
toolbox but instead is an absolutely
critical, core component of the live brand
experience. The reality is that potential
attendees are discovering events and
experiences online through the web,
social, and email. But many event
marketers have yet to embrace this new
reality, putting them at risk of losing
attendees, sponsors, and revenue to
competitors.”
– Making Digital Marketing Work for Live Events - Freeman
8. Digital is now critical to
event success
“…in this data-driven market, not being
able to deliver measurable campaign
results that speak to both qualitative and
quantitative value will undoubtedly hurt
conference organizers’ chances at gaining
new sponsors and driving long-term
partnerships.”
-What Sponsors Want 2017 Sponsorship
Engagement Survey by Active Network
11. Live Streaming
• “Facebook Live lets you connect directly and
intimately with fans and attendees.”
• It’s highly engaging, typically attracting 6x as many
interactions
• Reaches an audience far beyond the physical
boundaries of any one event.
• Track Live Views, Total Views, Watch Time,
Engagement and Net Followers
• Conferences, Festivals, Concerts and Live Speakers
are the 2nd most watched type of content
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help us to shape next year’s
education programme!
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