Insurance Claim Marketing for Large Businesses and Franchises

1. Insurance Companies, Agencies & Franchises
Online Marketing Package

2. 2
Search Engine Marketing Solutions
Organic Search Engine Efforts Will Help
Maximize Positive Results
Maximum
Positive
Returns
Pay-Per-Click Google LBC Organic SEO

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General Company Information
Online advertising/marketing agency
Focus on Insurance Industry
Core services include lead generation
and organic search engine
marketing
 Offer group marketing services to franchises & large corporations
 Helping our clients with online marketing initiatives, meeting constant evolving
business requirements with unparalleled attention to customer service and results.
Our experienced, certified, professional team is focused and ready to serve you!
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Why Include Organic Search Marketing?
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Pay Per Click Results
Pay Per Click (PPC) marketing has
proven to be a very effective means
of online marketing for most
businesses.
Organic SEO Results
Incorporating Organic SEO
initiatives needs to be a
component to any long term
online marketing success.
More Search Engine
Traffic / More Business

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Google’s Golden Triangle
While PPC is a necessary component of any successful search engine marketing effort, only
a percentage of online searchers click on PPC advertisements. The remaining click on the
organic results.
Organic optimization is equally necessary and helps produce a significant increase in targeted
search traffic.
Google Heat Map Image and Information:
http://www.askdavetaylor.com/whats_a_google_web_page_heat_map.html
Color Percentage Viewed
Red 80-100%
Brown 70-80%
Yellow 60-70%
Green 50-60%
Light Green 40-50%
Blues >40%
The Golden
Triangle shows
most searchers
view and click
the organic
results

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Organic SEO Case Study
Lead Generation Website - LocalPropertyDamageAppraisers.com (LPDA)
ICC created LPDA due to growing
industry demand uncovered through
thorough keyword analysis
Within 30 days, the website drew highly
targeted traffic resulting in appraisal
leads that were distributed to existing
and potential new clients
Within the first 6 months, new clients covered roughly 1/3 of the US. The lead volume
continues to grow, as we refresh the website and include new organic avenues
to drive targeted traffic.
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Example: Orleans County Louisiana LPDA sponsor page.
Note: Search Engine Ranking Results Can Slightly Fluctuate
Organic SEO Example / LPDA
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8. Example: Auto Appraisal Network – autoappraisalnetwork.com. Four focused
sections on the LPDA site (with optimized content driven pages) were developed for
each franchise.
The above example shows the category “Diminished Value
Claims” and the organic Google ranking at position 3 on
page 1.
Organic SEO Example / LPDA
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Organic SEO Example / LPDA
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Online visitor clicks the organic link to
a unique landing page for the LDPA
client. These landing pages are
organically optimized.
The Call-To-Action is a short form for
consumers to fill out customizable
information to be emailed to
designated Advertisers.
Each landing page also incorporates
the Advertiser’s contact information

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We Can Provide…
This presence not only includes a directory listing but a
Call-To-Action link to static page(s) with online
quote forms, for each product in the targeted/localized
area – allowing for highly keyword focused web pages.
Availability for editable data via an online control panel
allowing for quick updates (for example, phone number
changes, location changes, etc.) by Insurance Company
and/or each Agency/Franchise if desired.
A focused effort at providing an increased probability of achieving organic search
engine results to each Agency reselling Insurance or Franchise.
The main engine is a unique online portal/directory providing each Agency or
Franchise with a highly optimized presence that the Insurance Company can control.
Listings for each Agency/Franchise in the Google Local Business Center also
included.
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We Can Provide…
Illustration
Online consumer searches for – “Auto
Insurance Quote in Plainville, CT and
finds LIQO,
LocalInsuranceQuotesOnline.com.
Home page mockup: Consumer selects
“Auto Insurance”, enters a zip code and
is brought to online directory results
page, see next slide.
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Home page showcases Insurance Company/Corporate Franchise as the Featured
Sponsor.

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Illustration Continued
The consumer selected “Auto Insurance” entered “06062” in the zip code field of the
home page and hit “Go”. Landing on listings page with information regarding the
Agency that fits the searched criteria.
We Can Provide…
The consumer can contact the Agency directly or can select an insurance type at
the ONLINE QUOTE REQUEST Call-To-Action, landing on static, highly
optimized organic pages. See next slide.

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Illustration Continued
The consumer selected Auto
Insurance from the drop down,
shown on previous slide.
Page includes Agency/Franchise
contact info and lead form.
Consumer contact info is sent
directly to the Agency/Franchise
and a Point-of-Contact (POC)
at Insurance
Company/Corporate Franchise.
Data is also stored in a back-end
database for the POC to view
anytime, in real-time.
Form for illustrative purposes
only. This page/content area is
completely customizable.
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We Can Provide…

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The final service includes the
Google Local Business
Center/Google Maps Center
for each Agency/Franchise.
The Google LBC/Maps
results have proven to be a
very effective lead generation
tool for local business.
Why this works? Read the
following link:
http://na.iiaa.org/ACT/downl
oads/LocalSearch_Marko_0
810.pdf
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We Can Provide…

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LIQO Static Page(s) For Each Agency
 Includes static pages for each product for up to 5 city/town locations
determined by a times mile radius.
• Upon analyzing results, additional towns per Agency may be added.
 Each of the static pages looks very much the same, except the pages are
optimized for the specific product, city/town and state.
• Allows for the highest level of on-page optimization possible, leading to a
more effective organic search engine result.
Example: An Agency in Plainville, CT will have optimized pages for Auto and
Property insurance for 5 city/town locations, equating to 10 separate optimized
pages for this Agency.
Summary of Static Page With Online Quote Request
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16. Also Included…
Basic Web Site + SEO For Each
Agency/Franchise
For those agencies that do not have their own website,
this is a great opportunity for them to finally enter the
website world.
For those that already have a website, adding another
one cannot hurt their likelihood of online visitors finding
them!
We will provide a basic template brochure website for
each agency that will include what we find to be all the
current essentials for an online website for insurance
agencies. These websites will be search engine
optimized.
Further details on what will be included can be provided.

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Traffic Sources to LIQO Site
LIQO traffic is organically driven. The site consists of thousands of static, organically
optimized pages, having a great probability of organic search engine results at the local
level. The goal is to rank very high with keyword phrases such as: “Auto Insurance
Plainville, CT”
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Our partnership includes a dedicated P/T employee with the primary focus revolving
around off-page SEO for LIQO. These back-links will be to the LIQO website and
NOT Prudential’s website(s).

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Organic SEO for Insurance Agency
One ICC client is Connecticut Casualty
Insurance Company in Plainville, CT. ICC
completely redesigned CT Casualty’s
website using organically optimization
features.
Optimization included on page and off page
services.www.CTCasualty.com
Below are examples of early keywords for
first page Google placement.
• ”insurance company plainville ct”
• ”auto insurance plainville ct”
• ”homeowners insurance plainville ct ”
• ”business insurance plainville ct ”
• ”motorcycle insurance plainville ct”

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Organic Results
InsuranceClaimContractor.com currently
ranks on page 1 in the top 5 placements of
Google search results with nearly 1000
keywords.
Includes:
insurance claim directory
restoration companies
insurance restoration
contractor for insurance claims
auto damage appraisers
garment restoration
auto insurance claim contractors
LocalPropertyDamageAppraisers.com
currently ranks on page 1 in the top 5
placements of Google search results with
over 500 keywords.
Includes:
property damage appraisers
property damage appraisals
diminished value auto claims in
Connecticut
auto appraiser in Connecticut
auto damage appraiser in California

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Per Agency Cost
Automatic renewal, unless cancellation is requested 30 days prior to the annual
renewal date. No increase guaranteed for three consecutive years.
SERVICES INCLUDE ALL THE
FOLLOWING ITEMS BELOW:
 Directory Listings
 10 Static Pages for each
Agency/Franchise
 Lead forms for each Agency/Franchise
– sent to designated email address(es)
 Google Local Business Center Setup
 5 Page Website
 End User Control Panel/Login
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PAYMENT OPTIONS
Insurance Company/Corporate Pay
Lowest Fee Per Year Per
Agency/Franchise
No other costs of hidden fees!
Agency/Franchise Pay
Higher Fee Per Year Per
Agency/Franchise
Pay option based on minimum # of
agencies/franchises
No other costs of hidden fees!