1. A guide to social media marketing

2. Looking for a new you? A minor tweak in your
wardrobe can help you change your personality, and
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Lifestyle puts on offers a complete fashion wardrobe
for every facet of your personality, at work, for casual
days, for party time and even for special occasions.

3.  Apart from the Youth, the brand can target young
executives, college students, party-holics and the
fashion conscious
 Products like Fiama Di Wills and Essenza Di Wills can
have a more wider audience coverage
 Products like Wills Signature and Wills Sport would
attract a more niche audience

4.  Social media platforms like Facebook and Twitter to
target youth and offer wide coverage
 Apart from new launches, they can engage into
communication with buyers and get a market
prospective before launching products
 Viral campaigning and WOM today can be game
changers
 Address consumer grievances in a jiffy
 Indian Social media platforms like iBibo can help
garner eyeballs locally as these seem to have a good
link with visual media (like TV, films, etc.)

5.  Building brand loyalty with contests, quizzes and give-
aways
 Launching teaser campaigns to increase curiosity
element
 Promoting brand usage by creating product usage
scenarios
 Garnering user feed back about recently launched
product
 Responding to user grievances as quickly as possible

6.  Creating a Fan Page on Facebook to for feedback,
announcements , discounts and giveaways
 Informing of upcoming event details on FB
 Put up event pictures to connect to audiences post the
event
 Promoting conversations / event launches on Twitter
 Using DM on Twitter to maintain grievance privacy
 Creating interactive games on websites like iBiBo.com
 Creating blog posts for more detailed information about
Facebook posts and creating viral campaigns
 Using webs pace for PR activities
 Creating e-mailers for informing registered users about
events (fashion week / new collection etc)