On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
2. HaloI am Indra
CEO at Krona Digital Marketing Agency
www.krona.co.id
Krona.
3. Our Agenda
1. What is Digital Marketing
2. Why Digital Marketing
3. Digital Marketing Framework & Ecosystem
4. Digital Marketing Channel & Its Execution
5. How to Plan a Digital Marketing Campaign
6. Measurement & Analytic
22. SEO (Search Engine Optimization)
Keyword
Analysist
Content
Writing
Backlink
Acquisition
Website On
Page Maintenance
23. Digital Advertising & Retargeting
Native Digital
Advertising
Banner Ads
GDN
&
Programmatic
Video Ads
Youtube
&
Facebook
Instagram
Social Media
Ads Platform
Retargetting
FB Pixel
&
Google Cookies
24. Search Engine Marketing
Targeting
The Right
Audience
By
Targeting
Keywords
Specialist
Copy Writing
For Ads
Special
Landing Page
For
Specific campaign
Goal
Paid Channel = Google Adwords
25. Analytic & Measurement
Google Analytic
&
Digital Assets
Performance
Social Media
Analytic
&
Engagement
Performance
Media Monitoring
&
Brand Sentiment
Watch
35. Google it
Data Research - Media, Nielsen, Google, Any other 3rd parties research
Facebook Audience Insight
Slideshare, Scholar Papers
Youtube, Lecture Videos, etc
Books & Libraries
Internal Team Brainstorm Session
Survey Monkey
Our own analytic platform (Social Media & Web)
36. Who are the Competitors?
And how they are doing their digital marketing?
5.4
44. Branding in Digital Marketing Means 360 Digital Marketing. We will make the consumer aware about our products or services.
We should present in almost every digital channels and make big online amplifications.
Available Strategies:
1. Content Marketing (creative contents production written/audio/video and the distributions)
2. Inbound Marketing (owned digital assets / website / mobile app as the main channels)
3. Email Marketing (newsletter, content distribution and CRM)
4. Social Media Marketing (content distributions & amplification, activations, gamification, influencers marketing, etc)
5. Digital Advertising (Content distributions through Native Ads, GDN,SEM, Youtube, FB/IG, Twitter, etc.)
6. SEO (Search Engine Optimization)
46. Selling means we sell our product or service to customers or clients
Available Digital Strategy:
1. Direct eMail
2. Personal Approach Using Social Media (LinkedIn, IG, Facebook, Twitter, etc.)
3. CRM (Newsletter + Follow Ups)
4. Sales Landing Page (Website with pricing and CTA to buy or Ecommerce Ready)
5. Digital Advertising (Product or service direct offering / hard selling ads)
5. Affiliate Marketing
48. If the goal is data mining, we should be very smart to provide
“the currency” of the users data.
Available strategies for Data Mining:
1. E-book download offering
2. Social Media Activation Registration
3. Freemium contents / products (required a sign up / log in)
4. Using Google cookies technology on the website
5. Using Facebook pixels technology on the website
6. Mobile apps download
7. Using social login on the website (Login with Gmail / FB)
8. Embracing AI technology (Ex. AI Chatbot)
9. etc.
50. What to measure for branding?
1. Number of Impression
2. Number of Reach
3. Number of Engagement
4. Number of Web Visitors
5. Number of Email Open & Click
6. Number of time spent on a web page
7. Number of Direct Traffic
8. Number of Search Traffic
9. Number of Social Media Traffic
10.Number of Social media activation participants
11.Etc.
Branding Measurement
6.1
51. What to measure for Selling?
1. CTR (Click Through Rate)
2. CPC (SEM)
3. Number of Direct Message / Email Sent
4. Number of contacts (prospects)
5. Number of item / service sales
6. Number of website visitors
7. Number of sales page visitors
8. Number of time spent on sales page
9. Etc
Selling Measurement
6.2
52. What to measure for Data Mining?
1. Number of Subscriber
2. Number of FB Pixels / Google Cookies
3. Number of Consumer Contacts
4. Number of Email List
5. Number of Freemium Content Downloader
6. Number of Activation Participants
7. Number of App Download
8. Number of Sign Up
9. etc.
Data Mining Measurement
6.3
53. Know how is important.
But Executions is what makes the end results different.
54. Thank You
Indra
CEO at Krona Digital Marketing Agency
@indralagi https://www.linkedin.com/in/indrajayakrona indra@krona.co.id