1. IN FILM BRANDING
Abrief Introduction
Numero Uno
Access to movies through Digital World

2. Projects are
pitched to MNC’s
discussion with
producers / production
house
Internal
Screening From
Numero Uno
It’s a win win
Situation for all
Closing the deal
with corporates
producers
movie synopsis
& required
element

3. Cinema is becoming an innovative new medium to reach
consumers
which is why ‘In Film Branding’ is gaining prominence in
Bollywood
It’s a comparative new phenomenon in Bollywood compared
Hollywood which is reaping its benefits for years now
growth is seen in ‘In Film Branding’ for the past few years, which
is giving multifold returns to advertisers
In-film branding works out as a win-win situation for
filmmakers as well as brands as the latter gets a captive (film)
audience along with an opportunity to break away from
conventional TVCs

4. Films in turn gets free promotionsthrough media
campaigns of the brands
Close to 1000+ Brandstouch an average individual
life daily
Industry sources estimate even small- to medium-
budget
movies as well as animated films are hoping to cash
in on this new and lucrative revenue stream

5. Cutting down huge cost spent on Promotional
events Earn profit even from Free Promotion
Continuous reminder of your film to your
audience as around 1000+ brands touch their
lives daily
Conducive support to even new film-makers
Cost benefit analysis goes over the top with
“Zero costs and multifold benefits”

6. Catalyst that helps corporations grow and put
their mark on the market
Short process time in comparison to
competitors Target audience is easily reached
with effective product placement in movies
Cheap advertisement cost Product
advertisement is aligned with manufacturer’s
perception of his target audience

7. Numero Uno screens film projects/proposals
and identifies areas where these project carry
the perfect fit for products & services
Once internal screening is done, projects are
pitched to many MNCs through Numero Uno’s
extensive market network
Once we get an ‘ intent to participate’ from
respective MNC, we arrange follow up
discussion with producer and company to

8. discuss what kind of potential benefits could be
drawn from this deal on either side
We’re closely involved in paper-work involved
to fasten the process
Strong presence and rapport with big MNCs and
film makers

9. Branded entertainment aims at brand visibility.
However, it should not overshadow the script to
such an extent that there is a modification in
the message. Thus it needs to be kept subtle.
Balancing these extremes is the biggest
challenge. .
A few years back the brands used to take up in-
film branding impulsively. Today, however,
brands are consciously setting aside budgets for
branding entertainment. .

10. It is true that the brand placements depend on
the fate of the film. However, today films are
getting a lot of exposure due to DTH, DVDs,
VCDs and cable television. Also, Bollywood films
have a lot of international audience. Thus
movies today gain a lot of visibility irrespective
of their box office performance. .
Subtle forms of in-film branding existed in
movies since a long time. Currently, almost 25%
of the Bollywood movies employ branded
entertainment. .

11. The script of the movie is never changed. While
drafting the script itself, sometimes one can
realize the product and brand fit. If it matches
the requirements of the advertiser then the
alliance is made. Also, sometimes the brands
have prominent visibility in the film, sometimes
it is subtle. So it really depends on the objective
of the advertiser. .

12. Automobiles / Two & Four Wheelers
Apparels / Indian / Global Brands
Electronics / Computers / Gadgets
Mobile Handsets / Services
Beverages / Mineral Water
Home Appliances / Retail Chains /
Food Products / FMCG
Insurance Companies / Banks
Consumer Goods / Durables
Hotels/Restaurants/Fast Foods

13. www.numerounoblr.com Company Logo
Phase 1
Branding
Phase 2
Web
Phase 3
Digital Platform
Internal
Screening
and
discussion
with
producers /
production
house
Projects are
pitched to
MNC’s and
details of the
movie alsong
with synopis
& required
elements
Closing the
deal with
corporates
and
producers
It’s a win win
Situation for
all

14. www.numerounoblr.com
Numero Uno
In Cinema Branding, Corporate Movie Tie ups, Movie Website design & Development, Digital
Media Service Provider
Corporate Office :
Flat # 115, G Flr, Ashtavinayak Co-op Housing Society, Bldg # 8, Azad Nagar, Near Azad
Nagar Post Office, Andheri (W), Mumbai – 400 0 58
Ph : 97432-55322/76667-55220 / 99864-02121
Email id : numerounoblr@in.com, gururaj@numerounoblr.com, arathi@numerounoblr.com
Branch Office
# 1405, “Parijatha”, Dr Raj Kumar Road, 9th Main,
9th Cross, Srinivasnagar, Bangalore – 560050