Marketing Convergence Across Digital and Physical, Anthony Mullen
•
0 recomendaciones•1,316 vistas
Anthony Mullen looks at the Marketing Convergence across digital and physical, the view from 2012 and beyond at the iCrossing 2012 Client Summit UK
Recomendados
Más contenido relacionado
Destacado
Destacado (20)
Similar a Marketing Convergence Across Digital and Physical, Anthony Mullen
Similar a Marketing Convergence Across Digital and Physical, Anthony Mullen (20)
Más de iCrossing
Más de iCrossing (20)
Último
Último (20)
Marketing Convergence Across Digital and Physical, Anthony Mullen
- 2. Sense, Think, Act – moving towards 2015 Anthony Mullen, Senior Analyst 17th May, 2012 @ant_mull © 2009 Forrester Research, Inc. Reproduction Prohibited
- 3. • 1.5 hours travel time • 15 mins standing still • 60 miles – heading South • From Commuter Belt -> Urban • 8 postcode areas • 2000 steps • Inside 2 shops, outside 150 shops • 3 trains • 300 billboards • 4 swipes
- 5. but the Digital and Physical are mostly unconnected
- 6. A future-proof framework for Intelligent Marketing Agents …..across physical and digital
- 7. Sensing Direct & Indirect Interaction Emotional Social Environmental External Future Future Past Present Present Volume view Value view Past
- 8. Sensing : from Segments to Individuals and Groups
- 9. Sensing from the environment isn’t just a numbers game
- 10. PHYSICAL 3D chips Hyper accurate location Indoor Maps Private & Public Smart Objects Local Social Always on Augmented Reality DIGITAL
- 11. Covert Maturing Greater Advertising – no Legislation & Public Automation & real public Privacy 2.0 Awareness Transparency awareness pre 2009 - 2012 - 2015+ 2009 2011 2014 The Privacy Debate is the trade for always-on data
- 12. More accurate and plentiful data is nothing without intelligence
- 13. Alan Turing – born June 1912
- 14. Natural Language / Text Analytics Training and Simulation + Simulex Incremental Learning Machine created content.
- 15. The Sensing Analytics Space is fragmented But some are working on the whole environment
- 16. Sensing - Video Analytics
- 17. Investment Returns
- 19. Move Towards • Real time sensing, thinking and acting • Richer social and environmental dynamics By Doing • Give consumers control - be transparent • Identify the holes in your digital/physical view • Move intelligence in house • Adopt Agile innovation practises 2015 Campaigns Advertising Marketing Hidden
- 20. Thank you Anthony Mullen +44 (0) 20 7323 7733 amullen@forrester.com @ant_mull www.forrester.com © 2009 Forrester Research, Inc. Reproduction Prohibited