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In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment. Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
iCrossing
Four top tips to harness audience data: -Think audiences not channels -Unify buying platforms -Keep it REAL -Take advantage of the opportunities
Audience engagement across multiple customer moments - SES 2014
Audience engagement across multiple customer moments - SES 2014
iCrossing
How brands can use search data to maximise on the World Cup 2014
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
iCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
Visit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content together
iCrossing
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
Measuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 Conference
iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point? This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing. Questions: 1. Why are marketing and natural search on a collision course? 2. How do I marshal ATL and BTL marketing to dominate natural search? 3. What is Google seeing when it looks at my website? 4. How do I influence my agency's behaviours to achieve natural search dominance? 5. What are the quick wins my marketing can do to move up search rankings?
How marketing can dominate natural search
How marketing can dominate natural search
iCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach. Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm. *audio coming soon
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
iCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossing
iCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Building a Global Brand in the Digital Age
Building a Global Brand in the Digital Age
iCrossing
Presentation from the Big Data Show 2013 by iCrossing’s Data Strategist, Sam Zindel, on how Big Data can be used to provide consumer insight and brand loyalty.
Your big data audience insight big data show 24 apr 2013
Your big data audience insight big data show 24 apr 2013
iCrossing
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How reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience engagement across multiple customer moments - SES 2014
Audience engagement across multiple customer moments - SES 2014
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Visit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content together
Measuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 Conference
How marketing can dominate natural search
How marketing can dominate natural search
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossing
Building a Global Brand in the Digital Age
Building a Global Brand in the Digital Age
Your big data audience insight big data show 24 apr 2013
Your big data audience insight big data show 24 apr 2013
Show me the Money - Proving success in social media
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![Proving success in social media Philip Buxton, head of marketing, iCrossing UK ,[object Object]](https://image.slidesharecdn.com/guardiansocialmediaroi-100811073405-phpapp02/85/Show-me-the-Money-Proving-success-in-social-media-1-320.jpg)
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