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Proving success in social media Philip Buxton, head of marketing, iCrossing UK ,[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTEXT ,[object Object],[object Object],[object Object],[object Object]
CONTEXT ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],(SOURCE: Flickr.com/Matt McGee)
[object Object],[object Object]
CONTEXT ,[object Object],[object Object],[object Object],[object Object]
DUE DILIGENCE ,[object Object],[object Object],[object Object],[object Object]
DUE DILIGENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
DUE DILIGENCE ,[object Object]
DUE DILIGENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DUE DILIGENCE ,[object Object],[object Object]
DUE DILIGENCE ,[object Object],[object Object],[object Object],[object Object]
DEFINING SUCCESS ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS THE OBJECTIVE? Awareness measured? Awareness up?
DEFINING SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
DEFINING SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],(SOURCE: Flickr.com/Matt McGee)
[object Object],Email:  [email_address] Twitter: @icrossing_uk Blog: http://connect.icrossing.co.uk Website: www.icrossing.co.uk

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