Chief Executive of Hearst Magazines UK, Arnaud de Puyfontaine, covers the Future of Media at the iCrossing UK Client Summit, 2012

2. ARNAUD DE PUYFONTAINE

3. who are we?

4. editorial pages created
42,238

5. copies sold
63 million

6. advertising pages sold
19,313

7. as for reach...
• 50% of all women
• 32% of all UK adults
• 60% of all readers in the lifestyle market
• 50% of all readers in the luxury market
• 57% of all readers in the young women’s market
• 83% of all readers of quality men’s magazines
• and weeklies now rival the nationals in combined readership

8. No 1
in our magazine
competitor set

9. the future is here now

10. the future is here now

11. trust in our brands sets us apart

12. emerging technologies
breathing life into brands

13. Top 40 digital businesses in the UK

14. 1st on Newsstand

15. It’s not about platforms
It’s about being connected
It’s not about social media
It’s about being social

16. advertisers?

17. •“Our consumer engagement
increases greatly when we combine
the wonderful attributes of the
L'Oreal brands with the outstanding
editorial excellence of a great
magazine like Cosmo, Bazaar or
Good Housekeeping”
Georges-Edouard Dias, SVP Digital
L’Oréal

18. INSPIRATION RESEARCH IMPLEMENTATION

19. print is still the connector
TV Radio Newspapers Magazines Digital
Consumption Passive Passive Active Active Active
Usage Often, daily Often, daily Varies daily to not at all Varies from daily to Used daily by most
occasional
Need state “I want to “I want some “I want to be informed” “I want to be inspired” “I want to complete a
switch off” company” task”
Attitudes to Avoided by Low engagement due Ambivalent, neither Open and receptive, in a The more creative and
advertising some, it can to lack of visual embracing nor rejecting trusted environment innovative, the more
inform and element, Intrusive effective the response
entertain

20. innovation in print

21. launched
8th February

22. special formats

23. commerce

24. events

25. licensed products
Exclusively at
John Lewis

26. cutting through the noise...

27. tried, tested, trusted