5 objectives for Google Adwords campaign. Achieve each of these levels one at a time so that you can have a result oriented campaign.

1. 5 Objectives for Google Adwords Campaign
1. Acceptance
• Is the advt approved?
• Is your advt showing up for the
keywords when searched?
R.Venkatachalam. Internet Consultant

2. 5 Objectives for Google Adwords Campaign
2. Visibility: Increase impressions
• Are you seeing more impressions for
your advt?
• Are you receiving impressions for
each keyword?
R.Venkatachalam. Internet Consultant

3. 5 Objectives for Google Adwords Campaign
3. Response: Increase clicks
• How many clicks are you getting?
• Which advt gets more clicks?
• Which keyword gets more clicks?
• Are there advt that did not receive
even 1 click ?
R.Venkatachalam. Internet Consultant

4. 5 Objectives for Google Adwords Campaign
4. Good performance : CTR
• The click through rate:
Clicks/ Impressions
• It should cross 1% atleast
• Your advt should get enough clicks so
that the daily budget must be utilized
fully.
R.Venkatachalam. Internet Consultant

5. 5 Objectives for Google Adwords Campaign
5. Conversions
• How many visitors came to sales
page from advt?
• How many got converted to
customers?
• Which keyword search was used by
the customers?
• Which other sources (other google
partner sites) are bringing traffic?
R.Venkatachalam. Internet Consultant