A 20 minute case study of how we use the core model and mobile first thinking to redesign the Norwegian Cancer Society's website. Find resources here: http://bit.ly/core-brighton
5. Top task survey
“If you’re visiting The Cancer Society’s website, which
five tasks are the most important to you?”
1000+ participants chose between 79 different tasks.
6. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Patient rights
Next of kin advice
Waiting times
Dietary prevention
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
6 out of
79 tasks got
25% of the
votes
38. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
How will
the user find
its way to this
core page?
39. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
How will
the user find
its way to this
core page?
40. Core content
What content elements do we need to make sure the
user solves their task (while respecting our objectives)
41. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
What’s
the optimal
solution, for
the user and
for us?
42. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
What’s
the optimal
solution, for
the user and
for us?
43. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
45. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
Where
should we send
the user, after
they’ve solved
their primary
task?
46. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
Where
should we send
the user, after
they’ve solved
their primary
task?
48. Inward paths Core contents & forward paths
Core page:
Business goals (achieve at least one) User tasksIf you
had a small
screen, how
would you
prioritize these
elements?
61. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Patient rights
Next of kin advice
Waiting times
Dietary prevention
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
6 out of
79 tasks got
25% of the
votes
62. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Donate
Volunteer
Memory gift
Will gift
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
6 out of
79 tasks got
25% of the
votes
Fundraising
was at the
bottom...