2. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources
13. Social media: What not to do Allow the wrong people to respond to comments/questions This exchange was cited on BusinessWeek.com,FastCompany.com and CBS’s BNET.com!
14. Social media: What not to do Fail to respond in Web time Domino’s employees posted gross video on YouTube Domino’s reaction took longer than a day Traffic grew to >700K views and attracted news coverage during the interim
15. Social media: What not to do Fail to target ads, or target based on the wrong data, use humor badly Language Interests Demographics I friended some Israelis, now I get ads in Hebrew.
16. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources
17. Mobile Web: Numbers US market > 75 m. US mobile Web users Growing > 25% per year Globally 800 m. 1.6 b. in 4 by 2014 More mobile Web than desktop in 4 years 409% year over year increase in data volume iPhone users use much more data than others Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research
18. Mobile Web: Do you need a mobile site? Stefan Nagey of Qorvis.com: Exceptions: Web App like functionality: doing things, rather than browsing E-commerce High functionality Web sites Mobile content channels Sites like: Amazon, Google, Gmail, Wikipedia
19. Mobile Web: Do you need a mobile site? What’s the difference? Traditional site on iPhone Mobile site optimized per device Source: VayaMobile.com
20. Mobile Web: What’s involved Mobile device detection:http://51degrees.codeplex.com/ Mobile-specific layout Mobile site navigation: key pages Eliminate or shrink images Design for Mobile browser screen width (320x240 to 640x960 depending on device) Requires: CSS Master pages Templates
21. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources
22. Apps: Device options 3 main platforms (for now) Blackberry 37% iPhone 24% Android 19% But: Blackberry is in trouble 39% of Blackberry users want an iPhone 34% want a Droid Droid may be in trouble (Verizon iPhone)
23. Apps: What’s involved iPhone: Mac development machine SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action) Pointers / memory management No garbage collection MonoTouch (www.monotouch.net) C# Ports of most .NET classes Droid: Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk) MonoDroid (www.monodroid.net ) Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )
24. Apps: Pros and Cons Pros Platform capabilities Location Bar codes Performance (versus mobile Web) Usability, familiar paradigm to device users Access anywhere (same as mobile Web) Cons Multiple devices = multiple development platforms UI code very device-centric
25. Apps: Pros and Cons Ways to mitigate the cons Leverage Web services MonoTouch, MonoDroid iPhone/MonoTouch Droid/MonoDroid
26. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources
27. Resources Mobile emulators: http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx Social media News and commentaryhttp://mashable.com/ Social media monitoringhttp://wiki.kenburbary.com/ How to post to Facebook and Twitter http://mashable.com/2009/05/25/twitter-to-facebook/
