IDCEE 2013: Going to MarketStartApps: from ideation to Launch - Luca Sale (Developer Relations @ BlackBerry)
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http://idcee.org/p/luca-sale/ He spends most of my time travelling, coding and scanning for WiFi hotspots. He is data addicted: feels dizzy if he has a 2G connection and lost if there’s no signal. He preaches the good use of web technology; its cleanliness, ease of use and the power that comes with this great bunch of languages. He lives on the EDGE but only if there are no 3G networks available! Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/
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IDCEE 2013: Going to MarketStartApps: from ideation to Launch - Luca Sale (Developer Relations @ BlackBerry)
- 1. Going to Market StartApps: from ideation to Launch
- 3. Dev Cycle
- 5. Tips Start “Simple” Get Feedback Iterate “Find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1, then (f) iterating rapidly.” - Paul Graham http://www.paulgraham.com
- 6. Pricing Models • • • • • • • Free Paid Paid + free trial Subscription Free + Ads Freemium (“Lite version”) Micropayments
- 7. Multi-Platform Multi-OS reality The only way to make sense out of change is to plunge into it, move with it, and join the dance. -Alan W. Watts (1915-1973)
- 9. Java C/C++ HTML5, CSS, JavaScript ActionScript Native SDK WebWorks Adobe AIR Android Runtime
- 10. Use Power wisely • Be efficient • Measure battery life • Don’t be uninstalled
- 11. Know you’re on the network • 2G, 3G, 4G, Wi-Fi • Know carrier limits • Understand Roaming
- 12. Registration and Licensing • Application Registration – Phone-number, email, user id – Manage multiple devices – Manage device switches Pick a license model – Static, Single, Pool, Dynamic
- 13. Beta Testing • Getting full coverage is “hard” • Use the BlackBerry World sand-box • Leverage enthusiast communities for testing • Pick a good sample size • reward the early adopters with a free copy
- 14. Prepare for errors • Create an exception framework • Keep application logs • Send back logs [ make this an easy process]
- 15. Support the user • Your app is not as intuitive as you think • Gather feedback quickly • Get feature requests • Respond to frustrated users
- 16. Consider Analytics • Automate Feedback • Instrument actions • Iterate [ measure, advertise, monetize] *Flurry, Count.ly etc.
- 17. If you build it, will they come? Marketing v1.0
- 18. Go To Market The Building Blocks Foundations App Name, Feature Image & Screenshots, Short Description, Language Support Pricing Tiers Consider the user experience Distribution Restrictions Where to distribute the app? On which device? Digital Rights Who are the 3rd party content providers? 18
- 19. Go To Market The Building Blocks Build Marketing Platform Get Social, Optimize Search Increase Discovery Execute Marketing Promotions, Cross Promote Demand Generation Special Offers 19
- 20. Go To Market Leverage The BlackBerry Platform Deeply Integrated, Personalized and Contextualized BBM Connected Increased Engagement and App Stickiness Increased Discoverability Increased Monetization 15x more downloads!
- 21. Go To Market Leverage The BlackBerry Platform • Integrated • Social • Beautiful
- 22. Version 1.1
- 23. Managing Updates • Users will upgrade often • Ensure content is accessible on upgrades • Don’t loose you signing keys!
- 24. Marketing does not stop • • • • Updating has a marketing element Blogs A reminder to your users More reviews
- 25. Complaints • Effectively Manage Feedback • Assume that for every complaint there are way more users that quietly stopped using the app
- 26. Beyond Email • Twitter • Blogs • Forums • Reviews in BlackBerry World
- 27. Higher Rated Apps Generate More Revenue >50%
- 28. Questions? Thank you! Luca Sale Developer Relations @BlackBerryLuca
- 29. Image credits • License Some rights reserved by Tsahi Levent-Levi
Notas del editor
- Details When submitting a paid application to BlackBerry World, you must choose one of four license models. The following describes each license model: Static license model The static license model is used when an application does not require a license key to function. When a BlackBerry® smartphone user purchases the application from BlackBerry World, they download and install it without needing a license key. Single license model The single license model is used when an application uses one license key to unlock and activate, regardless of the BlackBerry smartphone model or BlackBerry smartphone user. For example, key abcd is the only license key a BlackBerry smartphone user needs to unlock the application. Pool license model The pool license model removes a random key from a pool of license keys uploaded by a developer to the vendor portal for BlackBerry World and provides it to the BlackBerry smartphone user. You can upload a maximum of 2000 keys at any given time, and this pool can be refilled at any time. Vendors using the pool license model are notified when there is a low number of license keys remaining in the pool. Dynamic license model The dynamic license model requires that a vendor have a server configured to receive an HTTP POST from BlackBerry World whenever a BlackBerry smartphone user purchases the application. BlackBerry World will send an HTTP POST to the vendor’s supplied web address. It is expected that the vendor's server will respond with only the key in the following format: