http://idcee.org/p/eric-santos/ Eric Santos participated in the IDCEE 2013 Panel "Starting online business and investing in Brazil: what lessons are there to learn for tech entrepreneurs and investors in CEE?" Eric Santos is a founder and CEO of Resultados Digitais, the leading marketing management and automation platform in Brazil. Over the last ten years, Eric has managed and created Startups in the mobile and Internet space, being recognized as a thought leader in online marketing and tech entrepreneurship in the country. Eric is also a columnist for several important publications in Brazil, such as Endeavor. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. Tech Entrepreneurship in Brazil
Challenges and Opportunities
@ericnsantos
linkedin.com/in/ericnsantos/en
resultadosdigitais.com.br

2. Marketing Digital Simples, Acessível e de Resultado
Brazil’s leading
online marketing and sales platform
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5. Challenges for entrepreneurs in Brazil
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Bureaucracy
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Standard commercial practices
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“The brazilian way"
•
Lack of education
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Very few exits
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Lack of Seed funding

6. Challenges are good!

7. Unique opportunities
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Huge market, but still little competition in most areas
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Great opportunity for proven business models with proper
adaptation/tropicalization
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Easy(ier) access to Latin America
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Abundance of talents

8. Thank you
www.resultadosdigitais.com.br
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