IDCEE 2014: Crafting Products: From Idea To A Minimal Viable Product - Aleksandr Gribenko (VP Product Development, Chief Product Owner @ Liga:Zakon)

Crafting products: from idea to MVP(minimal viable product)
Where should you start from? So many features? What is really important in your product? Inspired by “Product Craftsman Kit” from scrumguides.com.ua

Alexandr Gribenko
Chief Product Owner LIGA, 3550 developers. Products Desktop, Online, MobileChief of Operations Development, Content, IT
CV
1ststartup in 1998
CTO & owner @ Outsourcing, Telecom, IT, Broadcast & Media
Listening @ startup conferences for four years
ligazakon.ua –law analysis solutions for you business

1.ELEVATOR PITCH
2.THE PROBLEM The bigger plan -the better
3.YOUR SOLUTION how solution makes customers happier and makes it better or different from everyone else
Demo your product
4.MARKET SIZE the bigger -the better
5.BUSINESS MODEL 1-3 revenue sources (dealers, online, affiliates)
6.PROPRIETARY TECH patents experience market lead
7.COMPETITION2x2 matrix (reliable –unreliable fast-slow) how you are better or different at least
8.MARKETING PLAN what's your channels cost, volume, conversion
9.TEAM / HIRES geeks/entrepreneurs/sales
10.MONEY / MILESTONES Customers Testimonials rockHow much you ask for? How much have you raised? How will you spend your money?
SHAPEAND PRESENT YOUR IDEA
STARTUPS10 Slides VC presentation (Dave McClure)

SHAPE AND PRESENT YOUR IDEA
1. VALUE PROPOSITION Exactly what problem will this solve?
2. TARGET MARKET For whom do we solve that problem?
3. MARKET SIZE How big is the opportunity?
4. COMPETITIVE LANDSCAPEWhat alternatives are out there?
5. OUR DIFFERENTIATOR Why are we best suited to pursue this?
6. MARKET WINDOW Why now?
7. GO-TO-MARKET STRATEGY How will we get this product to market?
8. METRICS/REVENUE STRATEGY How will we measure success/make money from this product?
9. SOLUTION REQUIREMENTS What factors are critical to success?
10. GO OR NO-GO Given the above, what’s the recommendation?
http://www.svpg.com/assessing-product-opportunities/
COMPANIESMarty CaganOpportunity Assessment

LEAN CANVAS
SHAPE YOUR PRODUCT IDEA

SHAPE YOUR PRODUCT IDEA
RISK MATRIX
High Low impactLow likelihoodHigh impactHigh likelihoodHigh impactLow likelihood Probability Consequence Low Low impactHigh likelihoodLowHighAVOIDRETAINRETAINTRANSFERREDUCE
R-W-W Screening tool -Is It Real? Can We Win? Is It Worth Doing?:Managing Risk and Reward in an Innovation Portfolio Source –HBR.org

THINK ABOUT YOUR USERS
A persona is a fictional character that represents a subset of the market we want to addressPersonas should help us develop sympathy for our users and customers. RELEVANT, SPECIFIC, BELIEVABLE
USER PERSONAS

identify the BEHAVIORALvariables and link them to goals and motivations
RESEARCH -> identify roles, arrange an interview, do some surveysMODELING -> get conclusions, identify behaviors, goals, personalities. IMPLEMENT -> design scenarios, attach Persona’s goals with the business’s goals. NO TIME?
THINK ABOUT YOUR USERS
BEHAVIORAL PATTERNS
Bryan Eisenberg
Goal Oriented

RESEARCH -GET OUT OF THE BUILDING (Customer Development)
1.
WHATEVER AMOUNT PEOPLE SAY THEY WILL PAY FOR IT IS WRONG.
2.
“I WOULDN’T PERSONALLY USE IT, BUT OTHER PEOPLE WOULD” -NO ONE WILL USE IT.
3.
ANSWER TO ANY QUESTION THAT STARTS WITH “DO YOU WANT?” OR “ARE YOU CONCERNED?” WILL ALWAYS BE “YES”.
4.
IF SOMEONE SAYS “MAYBE IT’S JUST ME, BUT…” –IT’S NOT. ESPECIALLY IF YOUR PRODUCT BEING HARD TO USE
5.
IF YOU WANT TO CHARGE MONEY FOR YOUR PRODUCT, DON’T TALK TO PEOPLE WHO TRY TO GET EVERYTHING FOR FREE.
6.
WHAT FEATURES YOUR CUSTOMERS ASK FOR IS NEVER AS INTERESTING AS WHYTHEY WANT THEM.
7.
ANYONE WILL DO ALMOST ANYTHING FOR YOU IF: THE REQUEST IS SHORT, YOU ARE ENTHUSIASTIC, THEY DON’T HAVE TO MAKE ANY DECISIONS THAT REQUIRE MORE THAN 1 MINUTE OF THOUGHT.
8.
THE TWO DRIVING FORCES OF PURCHASE AND USAGE ARE: APATHY AND THE DESIRE TO AVOID LOOKING/FEELING STUPID.
9.
YOU CAN’T BUILD A GOOD PRODUCT IF YOU DON’T LIKE THE PEOPLE WHO’LL BE USING IT. DON’T BE LIKE THEM
MAKING CUSTOMER INTERVIEWS RIGHT.
People trying to be polite isyour worst enemy. NO! To get useful information, you need honesty, not politeness.

CREATE VALUE
KANO MODEL

SET & REACH YOUR GOALS
METRICS & IMPACT MAPPING
ACTORS (WHO) Who can produce the desired effect? Who can obstruct it? Who are the consumers or users of our product? Who will be impacted by it?
IMPACT (HOW) How should our actors' behavior change? How can they help us to achieve the goal? How can they obstruct or prevent us from succeeding?
DELIVERABLES (WHAT) What can we do, as an organization or a delivery team, to support the required impacts?
METRICS
Percent is better than amounts
Show numbers in dynamics
In a day, month, hour…
Clear Objective
per user, per player
GOAL(measurable) Why are we doing this?

OUTLINE YOUR MVP
USER STORY
description of a desired
Characteristic from a user’s perspective
a planning and scheduling token
3 BASIC WAYS TO CREATE A
STORY MAP
1.
User interview
2.
Task brainstorming. Organize
cards into a story map.
3. Extract stories from a narrative. Write rich user scenarios. Extract user tasks from these and organize them into a story map
USER STORY MAPPING
http://www.agileproductdesign.com/downloads/user_story_mapping_quickref_comic.pdf
STORYis TASK CENTRICA user story that describea task a user would like to perform. Use the task name as the story name.
As a [type of user]
I want to [perform some task]
so that I can [get some benefit]

OUTLINE YOUR MVP
STORY MAP
High level features
Ordered from user perspective
Marked with skills needed to build
Actual actions performed
Forming workflows
Prioritizing by business value
STUFF TO DO WHEN
WALKING A STORY MAP
•
Arrangethem left to right in an order that makes sense
•
Clusteritems that seem similar
•
add stories
•
split stories
•
combine stories
•
Eliminate duplicates
•
rewrite stories
•
reorganize stories to reflect new understanding
•
roughly prioritize top to bottom based user necessity
•
annotate stories with
information as you see fit

OUTLINE YOUR MVP
“INVEST” MODELIndependent, Negotiable, Valuable, Testable, Estimateable, SMALL
1.WORKFLOWwebsite post, review, approve
2.BUSINESS RULESFinding ticket: by dates, on weekend, days from now
3.ON EFFORTPay by: VISA, Matercard, AMEX –choose one or all of them
4.COMPLEXABILITYBuying ticket: flight time, closest airports, flexible dates
5.DATA VARIANTSlanguage for posting: Russian, English, Ukrainian
6.ON DATA INPUTdate by numbers, date using calendar
7.ON PERFORMANCE
Fast/slow query processing
8.OPERATIONS
Login, edit profile, delete profile
USER STORIES -BREAKING UP

GO AGILE –WORK WITH TEAM
ZERO SPRINT
SHARE VISION WITH YOUR TEAM
Sync product vision –“tell me why”
Get to the same language
Establish Long term goals
Shared understanding of business
A common training for a team
WORKING AGREEMENTS
Definition of Done
Definition of Ready
WorkInProgress(WIP) limits
Working schedule
Anything else?
SYNCHRONIZE THE PRODUCT VISION BETWEEN THE STAKEHOLDERS (business canvas)why do we need this product?
•
what problem does it solve?
•
who are the users -what are their problems?
•
what this product can do you can't do with other tools?
•
if you automatize something existing-how better the life would be with this product?
•
The goal is to get to a point, where team get a first hands on the product vision
•
Business model canvas as a tool
FROM PLANS, MAPS AND STORIES TO BACKLOG
Story map becomes first backlog draft
Add weight for each story(use fibonaccinumbers as indicative weight)
Split user stories if too big
Establish DoD(definition of done) Acceptance criteria
•
unit tests
•
introduction
•
testing
Set Priorities
FORMULATE SPRINT 1 FROM STORIES

IDCEE 2014: Crafting Products: From Idea To A Minimal Viable Product - Aleksandr Gribenko (VP Product Development, Chief Product Owner @ Liga:Zakon)

Recomendados

Recomendados

Más contenido relacionado

Más de IDCEE

Más de IDCEE (8)

Último

Último (20)

IDCEE 2014: Crafting Products: From Idea To A Minimal Viable Product - Aleksandr Gribenko (VP Product Development, Chief Product Owner @ Liga:Zakon)