Article marketing offers big visibility and big opportunity to grow traffic, link popularity and SEO support for your website. Join the July monthly ideaLaunch content marketing webinar series with host and founder Byron White and guests Roxanne McHenry and Steve Juth, co-founders of the Cash Keywords Pro research tool, for insight on how to make the most out of your article marketing efforts and secrets on how to get the right words in and right articles out for article marketing success. Roxanne and Steve will demonstrate step-by-step methods and advanced article marketing techniques using their high-performance keyword tool, Cash Keywords Pro. In this month's content marketing webinar, you will learn: How to find hot article marketing topics that Google loves What keywords to target and where to use them in article marketing How to find popular questions Internet users ask, so you can provide the answers they need How to get the most from article marketing using trends and demographics Methods for tracking and determining the ROI on your article marketing efforts

1. Monthly Content Marketing Webinar
Article Marketing
July 28, 2010
Great Ideas. Great Content. Great Results.

2. What’s New: ideaLaunch Proposal Generator

3. What’s New: Writer Access Officially Launches

4. Content 1 Tip Guest
Marketing Article Speakers
Revolution Marketing CashKeywords.com

5. The
Content
Marketing
Revolution

6. It’s the art of listening to your customers’
wants and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

7. And the science of delivering content
to them in a compelling way.
Measurements
Books
Blogs
eBooks
RSS Feeds
Printed Books
Web
Widgets

8. It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing

9. And measuring readers’ engagement
and desire for more.
Engagement
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark

10. It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
Applet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks

11. And engaging them off-site to drive them
to your own website.
Content Distribution
Article Portals
Directories
Press Releases
Recruitment Ads
Social Media
Education Portals
Publications
Trade Shows

12. It’s developing a content pipeline to
educate, earn trust and drive sales.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success

13. And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
Free Trials
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon

14. 1 Tip
Article
Marketing

15. Tip #1 of 1: Craft your link strategy intelligently.
I had a big beef with my boss the other
day. The steak was cooked to perfection
and melted in my mouth.

16. What Keywords to Target
• Start with the Google Keyword tool (previous interface)
– https://adwords.google.com/select/KeywordToolExternal
– Provides useful variations and related ideas worth
considering
– Collect keyword ideas related to your topic
• Use the Google Wonder Wheel for more related ideas
– Provides additional ideas not included in Google's main
keyword tool

17. What Keywords to Target
• Use Google search-based keyword tool to drill down
– http://www.google.com/sktool
– Provides many long-tail keywords worth considering
– Apply categories and filtering to hone in on a specific
topic

18. How to Find Popular Question Keywords
• Use Wordtracker’s FAQs (for quick Q & A ideas)
– http://labs.wordtracker.com/keyword-questions
– Plug in higher search volume keywords from Google's
keyword tool
• Enter question and seed keyword into Google’s keyword
tool
– (e.g., ‘how to lose weight’, ‘how to play guitar', etc.)
• Use Google Suggest for more ideas
– (e.g., ‘how to play _____’, ‘where to buy _____’, etc.)

19. Where to Use Keywords in Your Articles
• Think about off-page article keyword placement, as well
as on-page
• Prepare targeted keywords for
– Article summaries
– Additional keyword fields
– Custom categories
– Tags
– Author resource box

20. How to Find Popular Question Keywords
• Use Cash Keywords Pro to mine for them
• Be aware of nuances!

21. How to Find Hot Article Topics in Google
• Find keywords where articles and ‘how to’ sites dominate
Google’s top results
• Good for writers who are willing to write about any topic
• Not easy to discover – very time consuming!
• Use the Cash Keywords database for fast results

22. Article Marketing with Trends
• Add targeted keywords into Google Insights
– http://www.google.com/insights/search
– Compare related keywords to validate trends
– Look over 3-year span to eliminate news related spikes
– Scroll down for more keyword ideas

23. Article Marketing with Demographics
• Search Google for main keywords
• Grab domains from top results
• Research demographics for them via:
– Quantcast (www.quantcast.com)
– Alexa (www.alexa.com/ - Get Details > Audience)
– Google AdPlanner (www.google.com/adplanner)
• Write articles tailored for your specific audience

24. Free Book Download: ideaLaunch.com/101
Byron White
Chief Idea Officer
ideaLaunch.com
“The only marketing
Steve Juth
left is content
marketing.”
Co-Founder
CashKeywords.com
Roxanne McHenry
Seth Godin
Co-Founder
CashKeywords.com