Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam. In November's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (who joined us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing. In this webinar: * You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action. * You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters. * You'll hear the latest information about new email distribution methodology.

1. Email Marketing Webinar
Monthly Content Marketing Webinar Series | November 30th, 2010
Hosted by Byron White | Chief Idea Officer
Manas Kumar | Founder and CEO MaxMailHQ.com

2. 3 Revolutionary The 10 Tips for
ideaLaunch Content Email
Announcements Marketing Marketing
Revolution
Success

3. 3 Revolutionary
ideaLaunch
Announcements

4. 1.) Great writers are now at your fingertips!
Get a $10 bonus on your
$50 deposit at
WriterAccess.com/extra10

5. 2.) Great content marketing case study.
Download this case
study at
Content6.com!

6. 3.) New content marketing resources that wow!
Free Resources
Articles
Blog
Guides
SEO Tools
Speaking Decks
Tips and Advice
Webinar Decks

7. The
Content
Marketing
Revolution

8. It’s the art of listening to your customers’
wants and needs.
Listen Up
! Search Box
! Social Media
! Web Analytics
! Keyword Popularity
! Customer Service
! Questionnaires

9. And the science of delivering content
to them in a compelling way.
Measurements
! Books
! Blogs
! eBooks
! eMail
! RSS Feeds
! Printed Books
! Web
! Widgets

10. It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
! A/B Testing
! Multivariate Testing
! Eye Track Testing
! Segmentation Testing
! Geo Target Testing
! Usability Testing

11. And measuring readers’ engagement
and desire for more.
Engagement
! Open Rates
! Click Rates
! Downloads
! Time on Page
! Action on Page
! Repeat Visitation
! Send to Friend
! Social Bookmark

12. It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
! Applet
! Desktop
! Mobile
! RSS Feeds
! Podcasts
! Social Networks

13. And engaging them with things they want
and need on websites, gadgets and apps.
iPhone Apps
! Urban Spoon
! Amazon Kindle
! Sirius XM
! SalesForce.com
! Flixter
! Fandango

14. It’s developing a content pipeline to
educate, earn trust and drive sales.
New Sales Pipeline
! Offer Content
! Accumulate Leads
! Score Leads
! Distribute Leads
! Induce Trial
! Score New Activity
! Measure Success

15. And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
! Free Tool Interaction
! Content Downloads
! Proposal Downloads
! Newsletter Sign Ups
! Widget Interaction
! Customer Logon

16. 10 Tips
For
Email
Marketing

17. 1.) Make it short for the long haul relationship.

18. 2.) Stories make your story more interesting.

19. 3.) Customer service is the new black.

20. 4.) A picture still says a thousand words.

21. 5.) Happy Peeps + Happy Customers = Happiness!

22. 6.) Gather intelligence cleverly to drive sales.

23. 7.) Light up the sales with unique illustration!

24. 8.) Everybody loves an invitation so bring it on.

25. 9.) Try and de-stress your customers.

26. 10.) Great emails get passed on and remembered.

27. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
left is content
marketing.”
Seth Godin
Free Book Download: ideaLaunch.com/101