A glimpse to Internet of Things: The Future of Digital Marketing.

1. INTERNET OF THINGS:
The Future of Digital
Marketing

2. The Internet of Things (IoT)1
Network of physical objects or “things” embedded with electronics, software,
sensors, and connectivity.
To achieve greater value and service by exchanging data with the manufacturer,
operator, and/or other connected devices.
note:
1 h*p://en.wikipedia.org/wiki/Internet_of_Things

3. In layman terms…
Internet of things (IoT) is a concept that allows connection of any devices, with an on and
off switch, to the internet.
This includes everything from cell phones, washing machines, cars, and practically
EVERYHTING.

4. how BIGthe market size?
by 2020
(IDC)2
by 2020
(CISCO)3
note:
2 h*p://www.idc.com/downloads/idc_market_in_a_minute_iot_infographic.pdf
3 h*p://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf

5. All About The Numbers4
note:
4 h*p://www.forbes.com/sites/gilpress/2014/08/22/internet-­‐of-­‐things-­‐by-­‐the-­‐numbers-­‐market-­‐esJmates-­‐and-­‐forecasts/
5 h*ps://agenda.weforum.org/2014/01/are-­‐you-­‐ready-­‐for-­‐the-­‐internet-­‐of-­‐everything/
• World Economic Forum5: By 2020, more than 5 billion people will be
connected, not to mention 50 billion things.
• IHS Automotive: 152 million cars connected to the Internet worldwide by 2020.
• Navigant Research: 1.1 billion installed base of smart meters worldwide by
2022.
• Machina Research: Consumer Electronics M2M connections will top 7 billion in
2023, generating $700 billion in annual revenue.
• On World: Over 100 million Internet connected wireless light bulbs and lamps
worldwide up by 2020.

6. Impacts On Consumer?
Efficiency
Life Optimization
Convenience
Personal Data Collection

7. Improve Customer Relationship and Customer Personalization
Predictive Social media
Smarter, More Relevant Advertising
Opportunities!

8. Improved Customer Relationship
IoT will provide efficient and accurate analysis of customer data, by
providing an actionable results regarding the consumer base.

9. Improved Customer Relationship
With the data provided by the IoT, brands can target more relevant
customer that will more likely to respond to brand’s offers and
promotions.

10. Predictive Social Media
IoT allows automated posts and shares to be
regularly generated by the devices. This will pave
the way for new online communities to develop
centered around users of particular devices.

11. Predictive Social Media
It will be easier for marketers to predict the
development of social communities, and target
their efforts towards these communities.
With IoT, marketers will be able to reach potential
customers that may not have previously been
available.

12. Smarter, More Relevant Ads
No longer will marketers rely on banner ads or popups. Most IoT
devices will be completely unable to process or even display such
crude plays.

13. Smarter, More Relevant Ads
Imagine a light bulb going dim in
your “smart” home. The connected
home could not only make note of
the need for replacement, but could
also provide the homeowner a digital
coupon for a new light bulb sent
directly to their smartphone.

14. Smarter, More Relevant Ads
Even better, the smart home will
recommend the nearest store that
would sell the exact light bulb.
The Consumer will save time by only
being served relevant ads.
Marketing will no longer waste
thousand of dollars on irrelevant
advertising.

15. IoT Digital Campaign Case Study
In 2014, Nike and iPod launched their first IoT campaign. The
shoes has special sensor that detects calories, miles, and time,
when coupled with the iPod. The iPod will send the data to the
internet for user to track, share, and compete with other users.
It was reported that the campaign successfully created a global
runner community , $20.9 billion dollar revenue, and 30% increase
in brand awareness by the end of the year.

16. Challenges?
The biggest concern and challenge for IoT in Indonesia is security.
Indonesia has the infrastructure, resources, and the technology. But
the threat of cyber crime cast a bleak shadow on the future of IoT in
Indonesia

17. IMAGINE THE POSSIBILITIES!
IoT is digital marketing on
steroids. The possibility to
market a product within
the IoT infrastructure is
LIMITLESS!

19. PRIZES
THANK YOU
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