1. Export Strategy Workshop
Plan a winning export strategy unique to your company

2. Major Benefits of
Exporting
Studies have proven that major benefits of
exporting for firms include better
innovativeness, higher productivity, and
faster growth both for profit and
employment.
The Export Strategy Workshop aims to help your
company identify key challenges, develop the
right export strategies and equip you with
the necessary skill sets for successful
exporting practice.
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3. Past Participating Companies of
Export Strategy Workshop
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4. Impactful Lectures
Group Discussions
In Class Exercises
Peer-to-Peer Support
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5. Testimonials
from past participants
“Even though I am in the
export business for the
past 10 years, over the
course of these 5 days; I
did some re-learning and
quite confident to apply
these new knowledge
that I’ve learnt from all
the great trainers into my
business.”
“Gain better understanding of markets before going
overseas…..Learn how to develop strategy for
difficult markets….Obtain better & proper planning
for our export strategy.…Good templates for my
business to implement”
“I really enjoyed the session! It was great to
know fellow like-minded peers through this
workshop who are keen to export”
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6. 1
Schedule of
Modules
6 Nov
Strategy development for
sustainable export business
Assess your export readiness
3
7 Nov
International branding
for exports
Growing Global
8 Nov
Effective presentation
to overseas buyer
Presenting with impact
5
2
13 Nov
4
12 Nov
Channel and partner selection
for internationalisation
Finding the right way for entry
Negotiation skills for
cross-border agreements
Finalising the deal
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7. 1
Step One
Strategy development for
sustainable export business
Assess your export readiness
Develop an unique blueprint to guide your export
business by first understanding your company’s
internal capability and competitive analysis of the
industry.
Learn how to make use of a systematic market
research process to understand the market
emerging trends and information of your targeted
market.
Make your products price competitive in export
market, with Free Trade Agreements Singapore has
at its expense. Strategize your supply chain
functions to reap maximum benefits these
agreements have to offer.
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8. 2
Step Two
International branding
for exports
Growing Global
Gain the knowledge of international
marketing strategies in terms of market
segmentation, positioning and targeting,
factoring in considerations such as cultural
and language differences.
Through various case studies, learn how
international and local companies brand
themselves in the international market and
how brands differ from market to market
while maintaining some form of consistency
internationally.
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9. 3
Step Three
Effective presentation
to overseas buyer
Presenting with impact
Get hands on with the skills of effective
presentation and gain the knowledge of the
elements that constitutes a good
presentation slide and collaterals when
presenting to potential overseas buyers.
Learn from common pitfalls made by
companies during overseas presentation and
pick up skills to avoid them.
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10. 4
Step Four
Channel and partner selection
for internationalisation
Finding the right way for entry
Learn about the various mode of market
entry which includes distributorship,
agent, joint venture or subsidiary.
Develop selection and evaluation criteria
to determine the best channel for your
exports and also the ideal partner for
collaboration.
Gain a good management of your
channel and partner through proper
incentives and retention strategy.
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11. 5
Step Five
Negotiation skills for
cross-border agreements
Finalising the deal
Understand the necessary preparation
required prior to a negotiation which
includes the definition of the bottom line
and terms and conditions.
Learn to read through your buyers’
behaviour and use effective negotiation
styles to close the cross border deal.
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12. Benefits of
Export Strategy Workshop
Walk away with
 an unique export strategy plan
 knowledge of international branding
 market, channel and partner selection
guidelines
 market research, cross-border
negotiation and effective presentation
skills
 Knowledge to make your exports
price-competitive
 Excellent peer to peer experience
sharing
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13. Training Partner
Singapore Chinese Chamber Institute of Business
Singapore Chinese Chamber Institute of Business (SCCIOB) is a subsidiary
of the Singapore Chinese Chamber of Commerce and Industry with more
than 29 years of local and international training and education experience
since 1984. It is also registered with the Council for Private Education.
SCCIOB has a suite of programmes targeted at enhancing the knowledge
of management personnel in disciplines such as Financial Management,
Supervisory Management and SME Management
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14. Trainers Profiles
Dr Wilson Chew
Founding partner, StrategiCom
Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand
strategy consulting form and a business strategist. Possessing more than 10
years’ experience in corporate and brand strategy formulation.
Mr Andrew Chow
Practitioner
Andrew is a social media and public relations strategist who has spoken in
numerous conferences to business leaders of Asia. His forte includes forging
strategic alliance, marketing and exhibition organisation. Andrew was also the
business coach on Effective Media Management for 938 Live- Positive
Business Minute
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15. Trainers Profiles
Mr James Ang
Practitioner
James is an experienced business professional who is well travelled
throughout the Asia Pacific markets with more than 20 years of experience
spanning across consumers and industrial products with various MNCs in
exports, marketing and sales management.
Mr Jonathan Lee
Practitioner
Jonathan is an experienced consultant and trainer with vast experience in
Philippines, China, Korea and Japan. He possesses strong understanding of
cross culture global business environment and is able to share the real life
examples of how he has successfully helped companies maneuver through
the different complex culture across the globe.
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16. Course Fee of
Export Strategy Workshop
Productivity and Innovation Credit (PIC)
Scheme Applies
Original Price
$1,300
$520*
After 60% cash payout
*To be applied from IRAS, visit
http://www.iras.gov.sg/irashome/picredit.aspx for more details
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17. How PIC supports training fee
Cash Payout Option
400% Tax
Deduction
Cash payout
Company A is in the
furniture industry
In the accounting year 2013
Company A decides to grow their export business
and participates in Export Strategy Workshop
PIC Cash Payout
Application Form
Receive $780 cash payout as
savings.
Training costs
only $520
Company choose the
type of benefit
Cash Payout
Calculation
Total Expenses:
$1.300
X 60% = $780
Apply any time after the end of your financial
quarter(s), but not later than 30 Nov 2013
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18. How PIC supports training fee
Taxation Deduction Option
400% Tax
Deduction
Cash payout
Company A is in the
furniture industry
$884
Tax
Savings
In the accounting year 2013
Company A decides to grow their export business
and participates in Export Strategy Workshop
Claim tax allowance in your
income Tax Return for YA
2013 by 30 Nov 2013
Company choose the
type of benefit
Tax allowance =
$5,200
($1,300 X 400%)
Based on corporate tax
rate of 17%
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19. Please contact us for more details:
Thank You
www.iesingapore.com
Ms Joanne Archana Bala
6433 4566
Joanne_archana_bala@iesingapore.gov.sg