www.andrewchow.sg

1. HOW TO BE A “LIKEABLE” BRAND
ON SOCIAL MEDIA

2. Andrew Chow
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education
 Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner & Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore

3. ANDREW CHOW A.K.A IDEASANDREW
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 270 interviews/feature in 7 years from local / International media

4. Is Facebook more like
a man or a woman?
Facebook is more like
a woman because she
talks like your girlfriend

7. Why is “LIKE” the new normal on
Social Media?

8. The World has changed
• New Economy
• Thinking “GREEN”
• Global Citizenship
• Dependency on Technology
• Proliferation of media
• Choices

9. The Company has changed
• Outsourcing of jobs
• Smaller budget
• More accountability
• Less fun; Lower risk tolerance
• More demanding customers
• Everything is moving faster

10. The Customer has changed
• Comparison shopping
• Less spending power; Searching for value
• Increased mobile communications
• More prone to others’ opinion; They talk
to each other a lot
• Less loyalty; less trust
• More fear; more online choices

11. HOW to be a LIKEable brand on
Social Media?

12. SHARE MORE THAN YOU SELL

13. SHARE MORE THAN YOU SELL

14. OWN UP IF YOU MAKE A MISTAKE

15. COLLABORATE WITH OTHERS

16. BE INTERESTING. BE INSIGHTFUL

17. BE INTERESTING. BE INSIGHTFUL

18. BE AVAILABLE.
Give Meaningful Response.

19. LISTENING > TALKING

20. HOW TO BE LIKEABLE
• S – Share more than you Sell
• O – Own up if you made a mistake
• C – Collaborate with others
• I - Be Interesting. Be Insightful
• A – Be Available
• L – Listen more than you Speak

21. Who are responsible for sustaining our LIKEability?

22. #1 – LOOK WITHIN OUR COMPANY
Community

23. #2 – LOOK WITHIN EXTENDED CIRCLES
Community

24. #3 – LOOK AROUND SOCIALLY
Community

25. #4 – LOOK THROUGH TECHNOLOGY
Community

26. NURTURING ADVOCATE
Acquiring customers with
the end in mind

27. HOW TO RECRUIT BRAND ADVOCATE
(AMBASSADOR)?
• R : Social Recommendation
• I : Personal Interview
• P : Social Media Portfolio

28. Managing online conversation instead of
Managing Advertising Campaign?

29. #1 – BE SOCIAL, NOT JUST PROFESSIONAL
Conversation Linkedin

30. #2 – BE TRANSPARENT, YET DISCREET
Conversation CPF

31. #3 – BE AUTHENTIC. BE PERSONABLE
Conversation YOG

32. #4 – BE FLUID
Conversation WWD

33. #5 – HAVE FUN!
Conversation Dubai - Intercon

34. SOCIAL MEDIA PLANNING

35. SOCIAL MEDIA 247
• What’s Your Game Plan?
• Social Media 247 Book
(http://www.facebook.com/socialmed
ia247book)