This is a Result-Oriented Marketing Initiative Proposal to Casa Chile, a wine distributor in Singapore.

1. Result-OrientedMarketing InitiativesROI (ROMI) Proposed by:

2. The ROMI Approach Phase 1 – Online & Social Media 1A - Wine Lovers Portal 1B - Social Media Strategy Phase 2 - Mass Media Pitching 2A - Wine Appreciation Competition 2B - Wine & Your Personality Phase 3 – Marketing Mix 3A - Thematic Event 3B - Retail Promotion 3C – Venue Usage

3. Objectives of ROMI Approach Build Customer base (retail) Direct Marketing Referral Program Reseller network

4. Objectives of ROMI Approach Branding Organisation – A Wine Portal; not a Wine Company Design – Creative, Not Conventional Communication – Publicity, Not advertising

5. Objectives of ROMI Approach Marketing Segmentation (Distribution) Fans / Advocator Customers Friendly Competitors

7. Wine Venue Profiles

8. Wine Blogs

9. Wine Classified Ads

10. Wine Pictures

12. SEO (Ad word, Adsense)

14. Wine Rating

16. 15-20 wine events

17. 10 resellers (venue)

18. 4 regular banner adsContents ……. Conversation …….Community

23. Phase 2 - Mass Media Pitching Wine Competition Amateur Professional Types of wine Year of harvest Media Target New Paper My Paper TODAY Razor TV Radio 938 Live Wine & Dine Magazines Party Portal – whoisgoing, mumtazz,

24. Phase 2 - Mass Media Pitching Wine & Personality Type

25. Phase 2 - Mass Media Pitching The Unique Wine Club Exclusive Wide Wine Selection

26. Phase 3a – Thematic Events Speed Wine Networking Equal number, preferably 20 2 groups : 1 stationery, 1 moving Each spend 8 min of exchange

27. Phase 3a – Thematic Events Pitch & Wine Preferably 10 Each spend 10 min of pitching Investor Partners Distributors A separate target group is invited Evaluation Matching

28. Phase 3a – Thematic Events PechaKecha (chit-chat in Japanese) - Lifestyle Ideally 20 Each spend 6min 40 sec 20 slides per presentation 20 sec per slide Any topic/story OR Wine Group Voting of Best Story Winner gets a bottle!

29. Phase 3a – Thematic Events Six in a City / Glasses for Six (social) Compulsory 3 couples (single & available) Matched according to age range wine preference

30. Phase 3b – Retail Promotion

32. Workshop

34. Timeline of Approaches