IDEAZFIRST REAL ESTATE MARKETING

REAL ESTATE MARKETING
Sales oriented events & promotional services
Prepared by: Ideazfirst Marketing Services (P) Ltd

About us
Real Estate marketing deserves innovative activations
• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the trusted name in
innovative marketing services industry in Eastern part of India.
• We have worked with more than 300 clients, many of which are the biggest names in the respective
verticals (Client details in subsequent slides).
• We have deep understanding of client marketing needs and come up with solutions based on research,
study, innovation and creativity.
• Our distinctive and unique marketing solutions have been able to impact client businesses in sales
positively and other surprising ways.
• This has been one of the biggest reasons we have retained most of our clients.
Ideazfirst Marketing Services (P) Ltd

OUR SERVICES
ADVERTISING EVENTS & EXHIBITIONS EXPERIENTIAL MARKETING
UBER / OLA BRANDING
CONFERENCES MEETINGS BTL ACTIVATIONS EXHIBITIONS/ EXPO

REAL ESTATE
MARKETING
CAMPAIGNS
Planned by IDEAZFIRST
We have managed events
& promotions for
• Hiland Greens Phase I, II, III
• Hiland – Riverfront, Ganges and Bonochaya
• Hiland Customer Meet, 2018
• Diamond Group- Navita Cutomer Meet
• Pioneer Property Clients
• Merlin Waterfront
• Merlin Big Bazaar Activity
• Meridian Splendora
• Amaya Realty
• Luxuria Heights
• Purti Jewel
• Bally Lake County
• Prabhu Darshan
• Shriram Grand City

HILAND GREENS
Application kit sales @ Big Bazaar outlets
Lake Mall, KolkataAvani, Howrah Haldia

MALL PROMOTION
“Tell us about your Dream Home”
Event executed at South City Mall for Hiland
Riverfront, Ganges and Bonochaya.

FREE T-SHIRT
DISTRIBUTION
To newspaper vendors
Cost effective outdoor advertising via
newspaper delivery vendors.
Each newspaper delivery person wore the
branded T-shirt for around 30 days as a part
of our contract.

EVENTS @ RESIDENTIAL
COMPLEXEs
Real Estate Project Promotions inside a residential complex gives a unique opportunity to
interact with the residents, where we are interacting with the right kind of people who have the
propensity to purchase.
We book a community hall or an open area inside a residential complex to promote real estate
projects among the residents of the complex.
We deliver invitation cards to each flat two days prior to the event, and put up posters on the
notice boards.

RESI COMPLEX activity Magic shows & Tattoo

EVENT SPECIFIC
ACTIVATION
• During the ICC World Cup in March
2015, we invited residents to write their
best wishes for the Indian Team
• The best slogan won prizes.

DHAK & SANKHO
DHWANI
On Poila Baisakh we organized events
which included themes relevant to Bengali
New Year.

PUCHKA EATING
COMPETITION
How many puchkas can you gulp in 1
minute?

TALENT COMPETITION &
PRIZE DISTRIBUTION
One minute to fame

CUSTOMER
INTERACTION DESK

GAMES &
INTERACTION For Kids
•Magic Show
•Puppet Show
•Football tapping
•Puchka eating Competition
•Balloon bursting / Balloon Shooting
•Jumpolin / Trampolin
•Fancy Dress Competition
•Sit & Draw Competition
•Tattoo & Nail Art

GAMES &
INTERACTION For Adults
• Professional Dance Performances
• Comedy and Mimicry shows
• Mr. & Mrs. <Complex name>
• Compatibility test
• Balloon bursting / Balloon Shooting
• Couple Tattoos (Same for both)
• Treasure Hunt
• Indoor Golf
• Quiz
• Memory Games
• Darts / Shuffle cards
• Questionnaire for accommodations for residents

EVENT PUBLICITY
FM Radio Partnerships –We have tied up with FM Radios to give the event a proper name, and
then partner with FM Radio like RED FM, which is a Hindi only channel and has higher
for the same.
–FM would announce the event on their radio station one or two days prior to the actual
–RED FM can put up their logos on the backdrop and invitation cards, as a part of the deal.
Press Releases – For activities like World Cup wishing wall, we would be doing a press release
with some of the leading publications.
Social Media Marketing – We would post the event information on all the Facebook pages and
post the post event photographs on the same.
Ideazfirst Marketing Services (P)

MEDIA COVERAGE

Hiland Greens
Customer Meet

H i l a n d G r e e n s
Customer Meet
Customer Meet
Pick & Drop Services
• We facilitated the customers with pick & drop service.
Customers had a first hand feeling of the project, and
experience how it is different from other residential
projects. The customers were given special offers on spot
booking
• A luxury car fleet of 30 cars (Honda City, Toyota Innova
etc) were arranged to pick up the guests from Nungi
Railway Station & Taratala.
• More than 4000 customers attended the event every
weekend. More than 100 spot bookings were done on each
weekend. Event got extended for three weekends

Customer Meet
Convenience for visitors
Customer Meet

Customer Meet
Customer Meet
Registration Desk
Customers being registered to ensure they are
categorized under various categories - Direct
Customers and Property Consultant customers,
new customers or existing customers

Customer Meet
One to one meeting with prospective buyers @
site
Customer Meet

SPECIAL
schemes &
offers for
bookings

Customer Meet
Customers feedback
Customer Meet

Some of our recent
events
Hiland Greens Customer Meet, 2018
Watch the event video here

Some of our recent
events
Diamond Group- Navita Basant Utsaav, 2018
Watch the event video here

Some of our recent
events
Merlin group Big Bazaar Activity, 2018

Traditional Marketing Ideas
• Real Estate Companies in Kolkata are spending heavily on advertisements, i.e. print, outdoor and radio, in order to
promote their upcoming projects. Almost every day one can see a full page cover to cover print ads in the leading dailies
like The Telegraph, The Times of India, ABP etc.
• Interestingly if we analyses all the print advertisements in the recent issue of “Home Sweet Home” supplement, you would
not be able to differentiate / recall advertisements after some time. Surprisingly all the ads look almost same.

Is real estate marketing
running out of ideas?
•Whether its a luxurious residential project or a low cost housing project, all projects are selling based on few standard
offerings like: - AC Community Hall, Swimming Pool, Health Club / Gym, Childrens’ Garden / Play Area, Indoor Games
Zone, Gated Community, Hi speed Elevators, Vaastu Compliant.
•These are undoubtedly important benefits, but when all the builders are offering this, these features loose their
importance. Its high time the real estate developers start highlighting something which is beyond the above features. The
above features are so common now that they do not help in comparing two competing projects or help decide the
project. All the projects have similar offerings.

How should real estate
companies market
themselves?• Builders should start focusing on the following: -
–Architectural excellence highlighting the designs
–Security systems
–The Servant Quarters, complimentary with each flat
–Custom Paints for the flats
• Creating more awareness through BTL activities and branding

Select Clients

sales@ideazfirst.com
60B, Dhan Devi Khanna Road, Kolkata – 700 054
033-2364-9005 / 23649601
CONTACT US

IDEAZFIRST REAL ESTATE MARKETING

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