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Competitor analysis in social media
- 1. David Neil Compet itor Analysi s in Social Media
- 2. What is competitor analysis Strategic technique used to evaluate outside competitors . The analysis seeks to identify weaknesses and a strength's that a company ‘s competitors may have and then use that information to improve efforts within the company David Neil
- 3. It’s like looking at the mirror and you find someone else being better than you Trying to adjust the looks David Neil
- 4. In Reality , god knows !! In Business , Hell ya! David Neil
- 5. GOA L! Compete with whom? What planned actions/Strategies used by them? How do they react with firms actions? How can we influence David Neil
- 6. David Neil If id only know how my competitor operates, I am more than sufficient - Stupid consultant
- 7. I NEED MORE DATA , TO FULLY ANALYSE MY COMPETITOR SYSTEMATCIALLY USING ORGANIZED INTELLIGENCE REPORT BUT HOW CAN I GET THAT ?
- 8. David Neil You NEED framework COMPETITORS OBJECTIVE THEIR ASSUMPTIONS THEIR STRTAHTEEIGR IES CAPABILITIES
- 9. Why is competitor analysis important in business? David Neil
- 10. QUICK QUEWShoT aIOre Nyour main competitors ? David Neil
- 11. I DON’T HAVE ANY COMPITITORS BECAUSE OUR PRODUCTS/SERVICES ARE UNIQUE Wrong Answer
- 12. SWOT ANALYSIS David Neil
- 13. DIFFERENTIATION STRATEGY David Neil BE UNIQUE IF NOT BE BETTER FRAME A USP – THAT’S WHERE THE BUSINESS BIGGEST PROBLEM LIES IN
- 14. David Neil UNIQUE SELLING PRROPOSITION Product /Service Uniqueness Minimize expenditure to improve margins Leverage your employee strenths and skills Price How you promote your company – focus on benefits rather than features
- 15. STEAL David Neil Yes STEAL
- 16. SOCIAL MEDIA David Neil GUESS THAT’S WHAT WE ARE HERE
- 17. David Neil HOW TO ANALYSE YOUR COMPETITOR USING SOCIAL MEDIA Analyzing your competitors’ efforts and comparing key performance metrics to your own.
- 18. PULLING DATA FACEBOOK LINKEDIN TWITTER G+ David Neil
- 19. USE SOCIAL BAKERS , OPTIMAL to download insights FACEBOOK David Neil
- 20. USE Topsy,Twitonomy and twitalyzer to download insights David Neil TWITTER
- 21. QUICK QUESTIONS *Should Your business be on social media? *What networks should you choose? *How do you create a great profile? David Neil *What type of content you should post and when should you post
- 22. Do a Google search for your competitors business name 1st three page results David Neil
- 23. OTHER ALTERNATIVES David Neil RIVAL IQ Twitter Counter Wild Fire Wild Fire Simply measured
- 24. Twitter counter Wild fire Rival IQ Simply measured David Neil
- 25. PROFILE SETUP David Neil
- 26. David Neil
- 27. How to Make a Competitor Analysis David Neil • Stage 1: Know your rivals ( make a list) • Stage 2: Know their channels • Stage 3: Check your website , your content , your trends , your Social Media channels • Stage 4:Prepare content while look up • Stage 5:Optimize your sites ( all channels) • Stage 6: Start setup the profile • Stage 7: implement and iterate • Stage 8 : monitor and remodel as per requirements
- 28. That’s me David Neil