Lead User

Lead Users Presentation by : Rushikesh Kulkarni

“ S urvival of the Fittest " as a synonym for “ Natural selection” Charles Darwin Introduction

“ Innovate or perish ” Introduction

Know Your Users: ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Fuzzy Front End: Effective Methods, Tools, and Techniques Peter A.Koen, Greg M.Ajamian, Scott Boyce, Allen Clamen, Eden Fisher, Stavros Fountoulakis, Albert Johnson, Pushpinder Puri, and Rebecca Seibert

Why User Innovate? ,[object Object],[object Object],[object Object],Source: Eric von Hippel Sources of innovation oxford university press 1989

What Kind Of Innovation Are Users Capable Of ? Source: Eric von Hippel Sources of innovation oxford university press 1989

Lead Users "Lead Users" of a novel or enhanced product, process, or service have been defined (von Hippel 1986, 1988) as those who display two characteristics with respect to it: ,[object Object],[object Object]

Lead Users: Example Space is the ultimate platform for nutritional innovations, in which astronauts are a unique “lead user” for product innovations.

Lead Users: Example Examples for commercial innovations created by Lead User development Brake manufacturing company aerospace company car racing professional train engineer Refrigerator company cold storage company hoteliers Meat and ice-cream exporters

Why Study Lead User ? ,[object Object],[object Object],[object Object],Their present strong needs will become General in a market place months or years in the future

How Can We Study Them ? How can we find them? Why would they help us or revel their innovations ?

Lead Users Method A Lead User market research study involves four major steps, which are spelled out in detail elsewhere (von Hippel 1986,1988; Urban and von Hippel (1988). Techniques:

Lead Users: Identification of Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Identification of lead users: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identification of lead users Screening from previously identified indicators c ustomer data banks, Customer complaints or Externally produced reports

Lead Users: Identification of lead users Networking Approach: This approach involves a small number of customers who are asked if they know of other product users who have new needs or are innovatively active. These kinds of recommendations usually lead very quickly to interesting Lead Users. Digital imaging: Pattern Reorganization

Lead Users: Development of lead user product concepts

Lead Users: Market Testing ,[object Object],[object Object],[object Object],[object Object]

Users V/S Manufactures: Why Would They Reveal Their Skills And Innovations ? ,[object Object],[object Object]

Where has the process been used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where has the process been used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What's Beneficial About Lead Users Innovations Source: Developing New Product Concepts Via the Lead User Method: A Case Study in a "Low Tech" Field", Cornelius Herstatt* and Eric von Hippel** WP#3249-91-BPS February 1991 ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Is It Different ? Ethnography tell the present needs / pain point/ Gaps in the existing system Lead user tell about the problems and opportunities of future Source: Eric von Hippiel; Democratizing innovation

India and Lead Users: Other names of lead users innovation in India: Juggad !

Discussion: ,[object Object],[object Object]

Lead User

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