Essential Marketing Channels to Win More Customers Online - ade syah lubis

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Essential Marketing Channels to Win More Customers Online

Empresariales

WHERE WE
ARE BY
IMPLEMENTING
ESSENTIAL
MARKETING
CHANNELS
Source:
Webhosting.info
Webhost Report -
Indonesia
(April 2017)

Source:
Verisign
Merrill Research
Online Consumer and
SMB Survey (Fall 2016)
WHY
ONLINE?

WHY ONLINE?
Shifting Era
Conventional to Digital Marketing
You need online presence:
Website +

WHY YOU NEED A DOMAIN NAME?
•  Your online identity
•  The most memorable way to find you
•  The keyword explaining who you are
•  The channel to spread information
•  Essential tool for professional businesses
•  Cheapest but best investment
There are multiple domain extensions available, but is the most
recognize standard for businesses online

ABOUT
.com is the world's premier
Web address—the global
standard for doing business
online.
.com has high credibility.
Everyone relates a website
with a .com extension.
A .com domain name gives
an established Internet
presence and today’s web
browsers are geared up to
recognize .com as the likely
domain for a website, e.g.
www.yourbusiness.com
.com & .net is powered by Verisign, the global leader in domain names

BENEFITS of
.com & .net is a highly recognized symbol of having a business presence on the
Internet
•  Enable the world to connect online anytime & anywhere with 100%
accessibility, operational accuracy and stability for more than 18 years:
•  They are operated at 100% uninterrupted availability
•  They are run by Verisign who serves billions of transactions per day and
manages more than 140 million domain names
•  Most Preffered by SMBs
•  Most trusted by customers globally
•  Run by Verisign – the world’s leading registry
•  More effective when taking advantage of SEO

Essential
Marketing Channels
to Win More Customers Online

SEARCH
ENGINE
MARKETING
Skyrockets new business
in the internet
Helps SEO
Keyword Research
Bid Best Keywords
Improve for Better
Quality Score

DISPLAY ADS &
YOUTUBE ADS
Reaches over 80% online audience
Youtube gains popularity
more than TV Remarketing
Targeting capabilities
Create compelling visual content
Create a good attention grabber
video

SEARCH
ENGINE
OPTIMIZATION
Keyword Research
Quality Content
Add More Landing Pages
Backlinks
Visitors will only visit top
websites on results page

EMAIL
MARKETING
Build lead list
Make it short & personal
Automate
Acquire new users
Engage existing clients
Retain inactive users
Gain revenue

AFFILIATE
PROGRAM
Find ideal cost for each
acquisition
Use Affiliate Networks
Most Powerful Sales:
Reference from Real People
Cost Effective:
Spend Money Only On
Conversion

CONTENT
MARKETING Content is king,
distribution is queen
Focus on quality over quantity
Builds recognition & trust
Used as material for other
marketing channels:
SEO, emails, etc.

SOCIAL
ADS Avoid hard-selling
Focus on content,
not conversion
Share compelling stories
Promotion by moment
Wide reach & targeting
capabilities
Easy share & engagement

OTHER
CHANNELS
There are other marketing
channels as well!
Offline Ads
Offline Events
Community Building
Business Development
Souvenir Giveaway
etc.

Don’t get personal biases:
Try everything, assess every effort
Safe way:
Prioritize channels that works out in your industry
Best way:
Use channels that are not used by competitors
It’s an ecosystem,
every channel supports each other
STARTING OFF MINDSET

FURTHER READS:
Traction
by Gabriel Weinberg
The Lean Startup
by Eric Ries
Lean Analytics
by Alistair Croll
OKR
https://www.youtube.com/
watch?v=mJB83EZtAjc

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Essential Marketing Channels to Win More Customers Online - ade syah lubis

1. Exclusively formulated by IESE 2017 Essential Marketing Channels to Win More Customers Online Ade Syah Lubis CEO Niagahoster

2. WHERE WE ARE BY IMPLEMENTING ESSENTIAL MARKETING CHANNELS Source: Webhosting.info Webhost Report - Indonesia (April 2017)

3. Why Online?

4. Source: Verisign Merrill Research Online Consumer and SMB Survey (Fall 2016) WHY ONLINE?

5. WHY ONLINE? Shifting Era Conventional to Digital Marketing You need online presence: Website +

6. WHY YOU NEED A DOMAIN NAME? •  Your online identity •  The most memorable way to find you •  The keyword explaining who you are •  The channel to spread information •  Essential tool for professional businesses •  Cheapest but best investment There are multiple domain extensions available, but is the most recognize standard for businesses online

7. ABOUT .com is the world's premier Web address—the global standard for doing business online. .com has high credibility. Everyone relates a website with a .com extension. A .com domain name gives an established Internet presence and today’s web browsers are geared up to recognize .com as the likely domain for a website, e.g. www.yourbusiness.com .com & .net is powered by Verisign, the global leader in domain names

8. BENEFITS of .com & .net is a highly recognized symbol of having a business presence on the Internet •  Enable the world to connect online anytime & anywhere with 100% accessibility, operational accuracy and stability for more than 18 years: •  They are operated at 100% uninterrupted availability •  They are run by Verisign who serves billions of transactions per day and manages more than 140 million domain names •  Most Preffered by SMBs •  Most trusted by customers globally •  Run by Verisign – the world’s leading registry •  More effective when taking advantage of SEO

9. Essential Marketing Channels to Win More Customers Online

10. SEARCH ENGINE MARKETING

11. SEARCH ENGINE MARKETING Skyrockets new business in the internet Helps SEO Keyword Research Bid Best Keywords Improve for Better Quality Score

12. DISPLAY ADS & YOUTUBE ADS

13. DISPLAY ADS & YOUTUBE ADS Reaches over 80% online audience Youtube gains popularity more than TV Remarketing Targeting capabilities Create compelling visual content Create a good attention grabber video

14. SEARCH ENGINE OPTIMIZATION

15. SEARCH ENGINE OPTIMIZATION Keyword Research Quality Content Add More Landing Pages Backlinks Visitors will only visit top websites on results page

16. EMAIL MARKETING

17. EMAIL MARKETING Build lead list Make it short & personal Automate Acquire new users Engage existing clients Retain inactive users Gain revenue

18. AFFILIATE PROGRAM

19. AFFILIATE PROGRAM Find ideal cost for each acquisition Use Affiliate Networks Most Powerful Sales: Reference from Real People Cost Effective: Spend Money Only On Conversion

20. CONTENT MARKETING

21. CONTENT MARKETING Content is king, distribution is queen Focus on quality over quantity Builds recognition & trust Used as material for other marketing channels: SEO, emails, etc.

22. SOCIAL ADS

23. SOCIAL ADS Avoid hard-selling Focus on content, not conversion Share compelling stories Promotion by moment Wide reach & targeting capabilities Easy share & engagement

24. OTHER CHANNELS There are other marketing channels as well! Offline Ads Offline Events Community Building Business Development Souvenir Giveaway etc.

25. READY TO KICK OFF?

26. Don’t get personal biases: Try everything, assess every effort Safe way: Prioritize channels that works out in your industry Best way: Use channels that are not used by competitors It’s an ecosystem, every channel supports each other STARTING OFF MINDSET

27. ACT SMALL EVALUATE ACCELERATE

28. IT’S YOUR TURN: DO IT NOW!

29. THANK YOU

30. FURTHER READS: Traction by Gabriel Weinberg The Lean Startup by Eric Ries Lean Analytics by Alistair Croll OKR https://www.youtube.com/ watch?v=mJB83EZtAjc

Essential Marketing Channels to Win More Customers Online - ade syah lubis

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Essential Marketing Channels to Win More Customers Online - ade syah lubis