Ideas for libraries to improve their efficiency and effectiveness with social media marketing.

1. How to Promote Your Library
Using Facebook & Pinterest
in Just 30 Minutes per Week!
Shelly Cedarblade

2. Shelly Cedarblade
Owner, Woo! Social Media Marketing
Constant Contact Authorized Local Expert
shelly@woosmm.com
facebook.com/woosocialmediamarketing
@SCedarblade
linkedin.com/in/shellycedarblade

3. "How do I use social media
effectively if I don't have a lot of
time to spend on social media?"

4. • Quickly find relevant and engaging content to share on
your page.
• Schedule your Facebook posts for the week using a free
tool, HootSuite.
• Learn about a mobile app and email tool that will help you
easily manage your Facebook page.
• Create and organize your Pinterest boards so that your
followers can easily find the content they are looking for
when they visit your Pinterest page.
• Find images to pin to your Pinterest boards that are visually
stimulating and relevant.
• Other time saving tricks to ensure you stay on track with
your social media efforts!

5.  1.11 billion monthly
active users
 48% of all Facebook
users log on in daily
 On average Facebook
users spent 18 minutes
per visit

6. Schedule Your Time

7. Sourcing Content How to quickly find relevant and
engaging content to share on
your page.

8. Create your own….

9. Share Other
People’s Content …

10. Use Facebook as
your PAGE, not your
personal profile.

12. As your Facebook PAGE, you will want to “Like” other
business pages that may have content to share.
• Go to the Facebook search bar and type in business
name. For example:

14.  Continue to “Like” Facebook pages.
 Facebook may limit how many pages you
like per day.
 The purpose of this is to view “content”
that you can share on your Facebook
page.

16. • As your Facebook page,
go to “Home” to see your
newsfeed.
• Click on “Most Recent”
• Scroll through your
newsfeed to find content
that you could share on
your page.

17. If you find an image you would like
to share on your Facebook Page
click on the photo

18. • Right click
on the
image
• Click “Save
image as”
• Save image
Note:
Ideal image size is 403 x 403 pixels

21. Schedule your Facebook posts
for the week using a free tool,
HootSuite.

22. www.woosmm.com
“How to Use
HootSuite for Your
Business”

24. Schedule your posts on your
Facebook Page Timeline:
• Images and videos
• Links

26. To view your scheduled
posts:
• As your page, click on
“Edit Page”
• Click on “Use Activity
Log”

27. To edit or reschedule
your posts:
• Hover your mouse on
the top right hand corner
of the scheduled post
• A drop down arrow will
appear
• Click on the arrow to
reschedule, edit, publish
now, or delete post.

28. Facebook Tips…

29. Tip #1 – Ask Questions
Asking questions just works. Questions
get answers — which means engagement.

30. Tip #2 – Caption This
• Posting a funny photo & telling people
to “Caption This” always gets a great
response.

31. Tip #3 – Like Every Comment
• “Like” the comments from every user as your
page:
 The person who left
the comment will
get a notification
about the Like —
which could lead to
them adding more
comments

32. Tip #4 – Reply to Every Comment
• Reply to & “Like” every
comment as the page
• Mention or tag the
person in the comment
• Set aside a time every
day when you go &
Like/reply to every
comment on every post
on your page.
[Note: You don’t have to reply within minutes
unless it’s a customer service issue. However,
you should respond within 12 hours.]

33. How to Help Increase
Your Engagement
KISS ~ Keep It Short & Simple
Posts with less than 80 characters get more shares.

34. Frequency
Post a minimum of once daily (find your
sweet spot).
 2x – 3x daily? 1x hour? (yikes)
Tip: See Insights
Negative
Feedback

35. Negative comments are inevitable:
Social networks can be a convenient
way for people to vent frustrations.
1. Always reach out to the customer.
 Pick up the phone if possible
2. Let your network know that you are
addressing the issue.
 Respond! Show that you are
listening and respond positively,
publically
3. Always seek to satisfy and delight,
not defend.

36. Manage your Facebook Page with the Facebook
Manager App for iPhone, iPad, & Android Devices
 Manage
Multiple
Pages
 Post,
Comment,
Like
 Free app for
Apple &
Android

37. www.nutshellmail.com

38. Approximately 50 million users
80% of the users are women
 Pinterest offers another great
way to keep up with creative and
cutting-edge ways libraries are
engaging with their communities.

39. How to Create and Organize your
Pinterest Boards

46. Have a GOAL for your
Pinterest Page
• What will your customers be interested
in?
• Focus on things that make people “click”
• Set a goal for each board – for example, at
least 9 pins a week.

47. • Find images to pin to your Pinterest boards
that are visually stimulating and relevant.
• When creating a new board, fill it up with 9
things – this way, the board doesn’t look
“empty”
• Image size 736 x any pixels
• Add a description of the book
& where the reader can find it

48. Pin Book Covers
• Capitalize on the visual power of
Pinterest to show off book covers
• It can be a great way to attract
readers to books they might not have
otherwise checked out.
• New books, special collections, and
kid-friendly material.
• http://bookcoverarchive.com/

50. Board Ideas
Create Reading Lists
Books made into movies (before they were movies)
Librarian recommendations (staff picks)
Fullerton reads
NEW - nonfiction, fiction, young adult, children’s, &
downloadable media
• Local authors
•
•
•
•

51. Promote Library Activities
• Showcase fliers about your events
• Lectures
• Author visits
• Programs
• Classes
• Workshops

52. Share Craft Projects
•
•
•
•
Craft ideas
Craft ideas for kids
Sewing
Scrap booking

53. COOL
Social Media
Management
Tools
&
Tricks

54. 



Measures the success of your page.
Free of charge
Provides recommendations to improve your page
Page comparisons

55. • Posts by Page
• Timing
• Length of posts
• Ask more
questions
• Hashtags
• CTAs
• Page comparisons
• Industry
• Similar brands
• Posts by others
• Response rate &
time

56.  Provides recommendations
 Check list for page information
 Page performance

57. Facebook Insights….

60. Check Insights to see when
your fans are Facebook
Mix up the times you post.

61. Mix Up Your Posts!
Each fan prefers different types of
posts (status, photo, or link)!

62. Tip: Check your Negative Feedback.

64. You DON’T Have to be on
ALL Social Networks!

65. Social Media Might Be ....Neurotic
 What works for one library, might not work
for yours
 If what you have been doing isn’t working, it
might be time to re-evaluate your goals or
completely pull the plug on one of your
social networks.

66. Social Media Should Be .... FUN!
YES, social media is fun!
Or, at least it should be!

67.  Marketing doesn’t have to be so serious
all the time, especially on social media.
 Is your content playful?
 Or is it rigid and corporate?
 Don’t be afraid to get creative and
experiment with your marketing.

68. Questions?
Shelly Cedarblade
Woo! Social Media Marketing
shelly@woosmm.com
715.577.8745
www.woosmm.com