1. Ahmad Husein
Sr. Development & Comms Manager
Indra Yogasara
Head of Sub-Div Publication and Documentation, PMI-NHQ
How Indonesian Red Cross
use social media

2. Indonesia: fact & figures
• 110 million internet users (2011) -- 40% female, 60%
male
• 65% users access the internet at internet café, 48%
through mobile, 19% at home
• > 5 million bloggers
• 2,6 million become Kaskus (internet forum) member
• 4th largest Facebook users (> 47.3 million, below India)
• 5th largest Twitter (> 29.4 million, below UK)

3. PMI and social media
• Main platforms of PMI socmed: Facebook, Twitter.
• FB account: Palang Merah Indonesia established in 2009,
followed by Palang Merah Indonesia fanpage.
• The PMI fan page has recently 57,178 like/fans
• Twitter account: @palangmerah has now 117,400
followers; > 18,800 tweets
• PMI’s socMed role: building community & relationship;
managing reputation (disaster response and normal);
RCRC dissemination and promotion/humanitarian values;
fundraising; customer service; beneficiary; general info

4. RCRC dissemination and promotion:
Red Cross’s high effort to reach vulnerable
people
Customer service: consultation on blood
donation procedures

5. Building community: reach
public figures to involve in Red
Cross work – social media
Customer service: emergency
need of blood type AB
Fundraising in Jakarta flood. Red Cross
thanks a public figure who donated some
money for affected people

6. Communicate with community/ beneficiaries

7. Twit from a follower: I call to
RC Jakarta ext 317, served by
Ms Dara. Very informative *two
thumbs*
Keep public updated on any disaster
events  e.g. earthquake in Bali,
October 2011
Public dissemination and
campaign on Red Cross Emblem
Law process.
Meaningful recognition by public
figures (national media, NGOs,
internet societies)

8. Strength factors
• Appointing 3 admins Twitter and 1 admin Facebook to
manage the accounts from the very beginning phase
• Pro-active admins and volunteer followers to spread the
messages
• Building networking with public figures and national
humanitarian network (media, NGOs, govt, private sectors)
• Get support from IFRC to improve their capacity building
(socmed training – inhouse/external; consultation; networking)
• Not spreading only specific ‘Red Cross’ emergency response
news but also other related preparedness info

9. Problems and challenges
• Account standardization -- hundreds of local accounts
(provincial, branches, individual)
• Still individual-based managerial – no quality control on
messages they release
• No formal editorial/admin team and personnel (national,
provinces, branch) to manage the effective
posting/information flow -- legal/official support
• Mostly in BAHASA. Very limited in ENGLISH version
(only in emergency times with translation support from
IFRC and ICRC)
• Still much rely on Twitter and FB (Youtube? Scribd?)

10. One PMI, (maybe) too many voices

11. Measures to tackle problems
• PMI are starting to develop a clear socmed guidance supported by
IFRC, ICRC, PNSs  a rule and guidance to make socmed, how to
create account so PMI can identify them easily (in systematic
order/name)
• Improving and reorganizing all PMI presentation in FB and Twitter 
official account
• Considering FB and Twitter as recruitment tools for targeted youth
audiences
• Have consulted to one board member to endorse the need for
having formal designation on editorial (admin) board team
• Socmed skill training for all editorial board (NHQ, provincial level)
• Considering to posting in English version regularly (selected topics)

12. Thank You
Terima Kasih