Networked Commerce_Catalysts For Change Zone of Future Innovtion

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of
Future Innovation
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, tfinlev@iftf.org

14 | Networked Commerce
2

Popularized in China, tuángòu, or group
buying, has become a global phenomenon.
In this era of the group or the crowd, both
youth who are seeking an alternative culture
and cost-conscious families alike will continue
to turn the power of collective action to their
financial advantage. Collective group buying of
goods will eventually evolve, as large groups
begin to sell their value to corporations and the
government.
3
14 | Networked Commerce | Future Innovation

Players pondered the potential of building Groupon-type apps for bulk
selling and buying in order to bring the global market to rural farmers. Some took
the idea even further—what would happen if we could provide a platform for group
selling of indigenous knowledge or personal data on a community level?
4
14 | Networked Commerce | From the Players

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 5
Great idea. A mobile app
based group-on for bulk selling
and buying. High potential
benefits for
farmers/agriculture. #leap*
Singapore**
14 | Networked Commerce | Micro-forecasts from the Game
*Cards have been lightly edited for readability.
**Player location was self selected.

Create a charity sector
groupon to enable group
purchasing of goods and
services by community groups
England
based group-on for bulk
selling and buying. High
potential benefits for
farmers/agriculture. #leap
Singapore

Also link online shopping to
more distant co-op for more
durable food - group purchase
as well to diminish carbon
imprint.
China
Singapore
England

Create “value” from tacit
knowledge- uses of local
plants etc then they could
“sell” their skills in a virtual co-
op and be given credits
Taiwan
Singapore
England
imprint.
China

Develop the usage of
microfinance as a collective
instead of individual, thus
strengthening local bonds and
traditional economies.
Peru
Singapore
England
Taiwan
imprint.
China

Singapore
England
Taiwan
imprint.
China
Develop the usage of
microfinance as a collective
instead of individual, thus
strengthening local bonds and
traditional economies.
Peru

Signals from the Present
11
14 | Networked Commerce

Fondeadora is México’s version of
Kickstarter, offering a
crowdfunding platform for local
projects.
M-Farm
M-Farm is a Kenyan platform that
allows rural smallholders to enjoy the
benefits of collective crop selling and
collective input buying.
14 | Networked Commerce | Signals from the Present
Fondeadora
Image Source: www.mfarm.co.ke
Image Source: www.fondeadora.mx

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